Personal Branding: Do you really want to get attention?
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Personal branding has become the current buzzword since Tom Peter’s article of 1997.It is no longer news that your personal brand is your face in the marketplace. It is your ability to use your own uniqueness to help others who buy into you. Getting and sustaining attention today is huge work. Many wonder why their efforts are not appreciated as much as they want. The problem with most of such efforts is fabulous self promotion that adds little value to their audience. If your personal branding will get, sustain attention, there are basic principle to follow. The followings are what I believe will aid an individual, These 8 Rs are very vital and I think Rajesh Setty captures them very well while talking about social media. What is true for social media as proposed by Rajesh setty is extremely relevant to Personal Branding. So consider the following opinion of Rajesh Setty with modification, inputs from me to fit this context.
1. Resources: An individual has to be a good resource point for his market. Aside from this, this resource has to be dedicated to market’s good. Being resourceful will demand that you dedicate considerable time, energy to your personal branding project. Use the resource generously for your network. Remember that a shoddy result here will affect your personal identity.
2. Relevance: Understand that personal branding is not all about you. The resources you share must be highly relevant – not just for you but for your audience.
3. Reach: What is the positive effect of your reach on the target audience? Remember the guy with the highest positive reach will always carry the day.
4. Relationships: When it come to getting and sustaining attention in personal branding; think long term and not short term, Short term approach does not work most times. Long-term relationships provide a huge competitive advantage on this or any other big project. Your audience will appreciate it that you do not just want to milk their cow and run away with it.
5. Reciprocation: Personal branding is not just one way traffic; everyone should know that by now. It functions better when it flows in a two-way street. You give and you get (and the order is important) Giving does not entitle you for getting anything back but not giving is a sure way of ensuring that you don’t get back anything. Unleash the power of reciprocation by giving first.
6. Results: Personal branding has to show testimonials to build trust and credibility. Past results will influence the willingness of stakeholders to be willing to promote your Brand. Remember that everyone is busy with their own lives. But past results accomplished are often proofs of your relevance.
7. Resonance: You also need to ask yourself if your contributions, impacts resonate with the audience you are seeking attention from. Everyone plays WII FM. Where there is no linkage to them, never expect any attention. If you get attention that way it is a product of chance.
8. Remarkable: Make your personal brand project stand out. Do not be one of the crowds. Everyone wants to be associated with something unique, different, hot and they sing about their association to family and friends. If you want to really get attention, I guess you should start from here.
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