Social media: how to up your game
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Each day gives me opportunity to learn something new and I guess that should be individual approach to life. Finding right information is also dependent on where one is looking at. But if you ask me, you don’t get it wrong by associating with right people and reading great stuff. I do not have money is not enough excuse today if you have access to internet. This informed my concern for those millions of genuine people who do not have access to internet in my country. I consider how much they have to pay daily to get educated in cyber cafes. Having said that, I have come to the conclusion that the more informed we are about anything the more we can add more value to other as well as increase personal efficiency.
Today I was going through stuffs on how I can up my game in social media and what I discovered was great enough to compensate for the time invested. We now have myriads of social media platforms. Many are already caught napping just because they want to be ‘omnipresent’. This is a great task and ‘suicidal’ at the long run. Being everywhere is good but to have a rented apartment that you will never have the time to visit is a waste of everyone’s time and resources. Before you join any platform, learn what the rules require. If the rules demand that you need to visit the medium and update status once in a while but you know you ‘would never’ have the time to do that, I guess it will be right to wait till when you can rearrange your schedule.
My take for individuals is to start with these three platforms: Facebook, LinkedIn and twitter. The demand of these three is enough. Even if you desire to update once in a week. But come to think of it, every serious brand should consider to own its place on all the three. From a recent survey by marketingprof.com, twitter ranked second on the social media platform that delivers value to brand. Blog is considered most potent. Facebook is also considered great. Interestingly whether you are there or not the conversation will continue. To up your game on social media, do consider the following
1. Monitor your reputation: You can use Google alert, Google analytics, search.twitter.com. Tweetbeep.com among other tools.
2. Claim your profile: several directories are available for different platforms, for blogs you have Technocrat, blogcatalogue, for twitter use WeFollow.com etc
3. Template design: Ensure that the first impression of your social media page is appealing. Use twitbacks, word press templates etc.
4. Measure effectiveness: Find out how effective your activity is, you can use Alexa.com, twittercounter, twitalyzer etc
5. Listening tool: Your ability to listen and comb your environment is important. If you are not listening your effort in offering solution, being valuable will suffer. So consider Radian6 and Techrigy
Interesting and informative. But will you write about this one more?
Twitter, LinkedIn and Facebook are the ones I recommend to my clients as well, though there are some who aren’t willing to use Twitter and/or Facebook for one reason or another. I also suggest that people use sites where they can connect with people in their target market, whether it be a local network or one that’s specific to their niche.
Thank you for recommending us! Listening is definitely the first step in upping your game…begin participating in the conversation and you will see it pays to listen.
Lauren Vargas
Community Manager at Radian6
@VargasL
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Thanks for the information. Am presently hoping to write on the issue of PR and Social Media for my M.Sc programme.
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