23 November 2009 53 Comments

Brand’s new business development strategy

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Brand Business developmentbrand seedsTime keeps changing. It is only the ignorant who will want to do business the way it used to be done before. Zig Ziglar says ‘to do a thing the way it used to be done and expect different result is the definition of insanity’. This can not be truer today than ever before. We now live in an ever dynamic world where individuals, brands need to keep phase with the trend except if the brand wants to become oblivion. Generating new business, customers, and revenues will sustain any brand today and tomorrow.

The old ways of generating new business is losing its grip. The customers’ disposition is changing fast. New brand’s business development strategies are evolving. It is quite necessary for brand to understand this new trend as fast as possible so that it can incorporate such in its plan. Sharing or giving away free expertise makes a brand to gain-top- of- mind status when buying decision is to be made. A professional photographer who lives in Britain shared with me over the weekend his word of mouth marketing, crusade for a particular company who periodically sent him useful information about how to use his Camera as well as other related softwares that enhance his business effectiveness.

According to him, he has not bought anything substantial from the company himself but he has introduced several high net worth individuals who needed the services of the company. What this translates to for me is that when a brand takes the initiative and invests time in helping potential and customers with quality content or intellectual capital, it has initiated a great strategy in developing new business opportunities for itself. The new business development strategy is to educate your target customers on the broader problems that will or may affect them instead of just selling to them.

Brand must realize that customers’ expectation is now driving the trend. The aftermath of relatively cheap access to internet where buyers are now asking questions and relating may have be the cause of this. A certain amount of free is not just a basic necessity but compulsory in brand business development today. Quality free, helpful content will help buyers in making buying decision that favors a brand in today’s complex world.

A thought leadership that demonstrates brand’s expertise, willingness to help solve clients’ problem without attached strings will bring untold referrals in no distance future. As we know, referrals reduces cost on advertising, marketing. In closing using this method to develop new business requires that the content is practical and easy to use without a lot of complicated processes.

It must be clearr enough for any dummy to use, be highly relevant to a particular problem and be valid enough for anyone to prove its efficacy. My question today is what is your brand doing in this regard? Is your brand stuck to the old ways or is considering this new edge in business development?

53 Responses to “Brand’s new business development strategy”

  1. webhosting berkualitas 26 May 2010 at 4:57 am #

    Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!

  2. windsurfers 27 May 2010 at 5:01 am #

    Thank you for another fantastic blog. Where else could I get this kind of info written in such an incite full way? I have a presentation that I am just now working on, and I have been looking for such information.

  3. blog comment submission 27 May 2010 at 7:34 am #

    I wanted to say that it’s nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.

  4. rob forex market 28 May 2010 at 2:15 pm #

    Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!

  5. kitchenaid refrigerator 28 May 2010 at 8:07 pm #

    The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!

  6. blues piano lesson 29 May 2010 at 8:19 am #

    Thank you for such a fantastic blog. Where else could one get this kind of info written in such an incite full way? I have a presentation that I am just now working on, and I have been looking for such information.

  7. patent annuities 3 June 2010 at 2:53 pm #

    I was just browsing for relevant blog posts for my project research and I happened to stumble upon yours. Thanks for the useful information!

  8. Blogs 6 June 2010 at 8:11 pm #

    Hi there I like your post

  9. superlearnmathngentot 14 July 2010 at 6:23 am #

    hello guys

    I just want to say hi

  10. kimberly phillips 27 July 2010 at 1:06 pm #

    I wanted to thank you for this great read!! I definitely enjoying every little bit of it.I have you bookmarked to check out new stuff you post.

  11. kimberly phillips dailymotion 27 July 2010 at 1:24 pm #

    I really like your site and i really appreciate the excellent quality content you are posting here for free for your online readers. Can you tell us which blog platform you are using?

  12. Thank you so much for this valuable information. Very useful indeed. . . . .

  13. That is very inspirational stuff. Never known that feeling can be this diversified. Thanks for all the enthusiasm to extend such helpful information on this post. . . .

  14. Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates.

  15. Speed Dome Camera 12 August 2010 at 7:42 pm #

    Hi there, anyway, thanks for the info!

  16. Brain Eating Vaccine 14 August 2010 at 6:03 am #

    Substantially, the post is actually the sweetest topic on curing acne naturally. I concur with your conclusions and will thirstily look forward to your future updates. Just saying thanks will not just be sufficient, for the tremendous lucidity in your writing. I will right away grab your rss feed to stay abreast of any updates.

  17. cures for tinnitus 17 February 2011 at 8:22 pm #

    Hey there would you mind stating which blog platform you’re using? I’m going to start my own blog in the near future but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for being off-topic but I had to ask!

  18. Leo Blesofsky 5 July 2011 at 12:55 pm #

    I’ve just started off a blog, the knowledge you give on this site has aided me extremely. Thank you for all your time & work.

  19. people finder 25 July 2011 at 4:19 pm #

    Lovely just what I was searching for

  20. Mildred Coffey 31 July 2011 at 6:57 am #

    Intriguing post. I have been searching for some good resources for solar panels and discovered your blog. Planning to bookmark this one!

  21. Arlie Breedon 1 September 2011 at 1:10 pm #

    Thanks for posting. Good to see that not everyone is using RSS feeds to build their blogs 😉

  22. James D. Bouley 15 April 2013 at 6:36 pm #

    Building new business strategy requires formulating new contract management services 🙂 Nice article!

  23. Jina 19 November 2013 at 1:26 am #

    Thanks , I’ve recently been searching for information approximately this subject for a long time and yours is the best I’ve found out till now. However, what in regards to the bottom line? Are you sure concerning the source?

Leave a Reply to dog health certificate