23 November 2009 53 Comments

Brand’s new business development strategy

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Brand Business developmentbrand seedsTime keeps changing. It is only the ignorant who will want to do business the way it used to be done before. Zig Ziglar says ‘to do a thing the way it used to be done and expect different result is the definition of insanity’. This can not be truer today than ever before. We now live in an ever dynamic world where individuals, brands need to keep phase with the trend except if the brand wants to become oblivion. Generating new business, customers, and revenues will sustain any brand today and tomorrow.

The old ways of generating new business is losing its grip. The customers’ disposition is changing fast. New brand’s business development strategies are evolving. It is quite necessary for brand to understand this new trend as fast as possible so that it can incorporate such in its plan. Sharing or giving away free expertise makes a brand to gain-top- of- mind status when buying decision is to be made. A professional photographer who lives in Britain shared with me over the weekend his word of mouth marketing, crusade for a particular company who periodically sent him useful information about how to use his Camera as well as other related softwares that enhance his business effectiveness.

According to him, he has not bought anything substantial from the company himself but he has introduced several high net worth individuals who needed the services of the company. What this translates to for me is that when a brand takes the initiative and invests time in helping potential and customers with quality content or intellectual capital, it has initiated a great strategy in developing new business opportunities for itself. The new business development strategy is to educate your target customers on the broader problems that will or may affect them instead of just selling to them.

Brand must realize that customers’ expectation is now driving the trend. The aftermath of relatively cheap access to internet where buyers are now asking questions and relating may have be the cause of this. A certain amount of free is not just a basic necessity but compulsory in brand business development today. Quality free, helpful content will help buyers in making buying decision that favors a brand in today’s complex world.

A thought leadership that demonstrates brand’s expertise, willingness to help solve clients’ problem without attached strings will bring untold referrals in no distance future. As we know, referrals reduces cost on advertising, marketing. In closing using this method to develop new business requires that the content is practical and easy to use without a lot of complicated processes.

It must be clearr enough for any dummy to use, be highly relevant to a particular problem and be valid enough for anyone to prove its efficacy. My question today is what is your brand doing in this regard? Is your brand stuck to the old ways or is considering this new edge in business development?

53 Responses to “Brand’s new business development strategy”

  1. Ventego 24 November 2009 at 9:18 pm #

    Very interesting and amusing subject. I read with great pleasure.

  2. Cornelius 30 November 2009 at 6:00 am #

    I liked it. So much useful material. I read with great interest.

  3. Social Bookmarks Submitter 4 February 2010 at 9:27 am #

    Submit Links to Social Bookmarking Websites Automatically! Get Thousands of Visitors! Increase Website Traffic and Income with Automatic Social Bookmarks Submitter. Prepare to upgrade your servers today – you will have thousands of real and highly targeted visitors who will make you the money like crazy!

  4. MALISSA 17 February 2010 at 2:51 pm #

    I’ve been looking everywhere for this! Thank God I found it on Google.

    Thank you!


  5. Business Web Directory 1 March 2010 at 2:03 pm #

    How much does it cost to have a regular link on your Directory? Our Directory is a 100% free directory. It does not cost you a penny to add your site link in our directory. We only require is that your site meets their submission guidelines and that you place a reciprocal link back to our site on your website.

  6. SomatiK 2 March 2010 at 6:16 pm #

    hello, spring is cooming! good post there, tnx for yinkaolaito.com

  7. spy ware scan 13 March 2010 at 2:53 am #

    I lately came across your blog and have been reading along. I thought I would leave my first remark. I don’t know what to say except that I have loved reading. Respectable blog. I will keep visiting this blog very often.

  8. Socorro Leetham 16 March 2010 at 9:49 am #

    I loved reading such a good post. Such insighful writing is rare these days. Informed comment like this has to be applauded. I’ll certainly be looking in on this blog again soon!

  9. Alberto Highnote 17 March 2010 at 8:29 pm #

    Hello. Fantastic job on http://yinkaolaito.com/2009/11/brands-new-business-development-strategy/comment-page-1/, if I wasn’t so busy with my school work I read your total site. Thanks!

  10. IRA calculator 18 March 2010 at 6:39 am #

    Many thanks for the marvelous post! I found your post very interesting, I believe you are a excellent writer. I just bookmarked your blog and come back quite soon. I want to encourage you to continue the great work, have a nice day!

  11. Terresa Eichorn 28 March 2010 at 9:58 pm #

    That’s a very interesting blog that you have. I came across a new one the other day. They look open for business, but very similar to linkedin.com with more of a social business directory look and feel. Nice easy interface though. It’s at SocialTerrain.com

  12. Strategic Planning 2 April 2010 at 3:23 am #

    Great articles & Nice a site….

  13. Demarcus Roles 13 April 2010 at 10:36 am #

    This is a really good post, but I was wondering how do I suscribe to the RSS feed?

  14. Trenton Dusing 19 April 2010 at 4:19 pm #

    Very good piece, this is very similar to a site that I have. Please check it out sometime and feel free to leave me a comenet on it and tell me what you think. Im always looking for feedback.

  15. Arthur Schweigart 19 April 2010 at 11:35 pm #

    I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog page list and will be checking back soon. Please check out my site as well and let me know what you think.

  16. Dusty Lattari 21 April 2010 at 5:47 pm #

    Outstanding site, where did you come up with the information in this piece of writing? Im glad I found it though, ill be checking back soon to see what other articles you have.

  17. Cordell Bessmer 22 April 2010 at 11:58 pm #

    This is a very helpful post, I was looking for this knowledge. Just so you know I located your site when I was looking around for blogs like mine, so please check out my site sometime and leave me a comment to let me know what you think.

  18. LED TV 23 April 2010 at 8:53 am #

    Your blog is so informative … keep up the good work!!!!

  19. Pamula Kepple 23 April 2010 at 4:23 pm #

    Great comment about getting motivated

  20. Hector Torian 24 April 2010 at 2:02 am #

    This is a great post, but I was wondering how do I suscribe to the RSS feed?

  21. Virgilio Shiraki 26 April 2010 at 5:28 pm #

    This is a amazing summary, I discovered your web page checking bing for a similar subject matter and arrived to this. I couldnt discover to much other info on this post, so it was good to discover this one. I will end up being back to look at some other articles that you have another time.

  22. Hong Shore 4 May 2010 at 2:48 am #

    This is a great post, but I was wondering how do I suscribe to the RSS feed?

  23. global warming natural causes 15 May 2010 at 11:00 am #

    Excellent post I must say.. Simple but yet interesting and engaging.. Keep up the awesome work!

  24. splitz bowling 18 May 2010 at 5:16 pm #

    I tried to subscribe to your rss feed, but had a problem adding it to google reader. Could you please check this out.

  25. anti aging face creams 19 May 2010 at 10:01 am #

    It’s good to see this information in your post, i was looking the same but there was not any proper resource, thanx now i have the link which i was looking for my research. . . . . .

  26. dog health certificate 19 May 2010 at 3:22 pm #

    Thank you for such a fantastic blog. Where else could anyone get that kind of info written in such a perfect way? I have a presentation that I am presently working on, and I have been on the look out for such information.

  27. long tail keyword tool 20 May 2010 at 5:26 pm #

    Very informative text. I’ve found your site via Yahoo and I’m really glad about the information you provide in your posts. Btw your blogs layout is really broken on the Kmelon browser. Would be really great if you could fix that. Anyhow keep up the good work!

  28. Trudie Karpowicz 20 May 2010 at 11:47 pm #

    This is a really good piece of writing, I found your site checking aol for a similar topic and came to this. I couldnt come across to much alternative material on this posting, so it was good to locate this one. I will be back to look at some other posts that you have another time.

  29. automatic directory submitter 22 May 2010 at 6:54 pm #

    I am not really sure if best practices have emerged around things like that, but I am sure that your great job is clearly identified. I was wondering if you offer any subscription to your RSS feeds as I would be very interested.

  30. laptop backpack 24 May 2010 at 9:44 am #

    Very informative text. I’ve found your site via Yahoo and I’m really glad about the information you provide in your posts. Btw your blogs layout is really broken on the Kmelon browser. Would be really great if you could fix that. Anyhow keep up the good work!

Leave a Reply