Brand identity are distingushable characteristics that are consistent, enduring and predictable messages and perception. Brand identity is important because everything is judged by its appearance. What is not seen counts for nothing. Brand must never allows itself to get lost in the crowd, because it will be buried in oblivion.
Brand identity must be packaged in a way that makes the brand stand out. All the visual perception of brand identity must obey the law of unity. The colour must agree with what the pay off is all about.This is also same for the logo, symbols, text/typerfaces. Brand identity must make the brand a magnet of attention by being colourful without necessarily being loud. Brand identity goal(s) is to increase brand’s memorability and uniqueness. I personally encourage that the house colour should not exceed two. In fact one is better.
Colour and symbol must also be chosen with highest regards to what the brand’s environment believe system is. For example a popular electronic has used the image of a monster that
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