Brand identity
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Brand identity are distingushable characteristics that are consistent, enduring and predictable messages and perception. Brand identity is important because everything is judged by its appearance. What is not seen counts for nothing. Brand must never allows itself to get lost in the crowd, because it will be buried in oblivion.
Brand identity must be packaged in a way that makes the brand stand out. All the visual perception of brand identity must obey the law of unity. The colour must agree with what the pay off is all about.This is also same for the logo, symbols, text/typerfaces. Brand identity must make the brand a magnet of attention by being colourful without necessarily being loud. Brand identity goal(s) is to increase brand’s memorability and uniqueness. I personally encourage that the house colour should not exceed two. In fact one is better.
Colour and symbol must also be chosen with highest regards to what the brand’s environment believe system is. For example a popular electronic has used the image of a monster that
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