Personal brand management
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Today, I stumbled on my old write ups. I do believe it will help someone so I decided to share it again.Just as companies manage their corporate brands; individuals and professionals should do it for themselves. Personal Brand is a necessity for professional and business success.
Peter Montoya says ‘Personal brand is the powerful, clear, positive idea that comes to mind whenever others think about you. It is what you stand for-values, abilities that others associate with you”
The good news is that we all have Personal brands worthy of remarks. There are fourteen (14) important factors in personal brand management (either for professional or business success) but we will share seven here (7).
1. Let your talents flow naturally: This makes you look like a genius and not a workaholic. It is not a bad idea to be a workaholic, but if your talents flow naturally, people, client, boss and subordinates will respect you.
2. Flattery: In work place, learn to flatter indirectly by downplaying your contributions. This is essential when you are dealing with your boss.
3. Organized to be noticed: This is a not contradiction to the above. You stand no chance of rising if the ‘ruler’ does not notice you in the midst of the crowd. Master this art. Give adequate attention to your physical appearance, work on both your content and container.
4. Speak the same language with your audience: Different audience requires different approach, style and language. Don’t speak big grammar to a gateman from the village and don’t speak ‘pidgin English’ in the palace.
5. Don’t be bearers of bad news: The king kills bearer of bad news. Don’t be tail bearer. It damages your personal brand value. By all means avoid bringing bad news, let another person do.
6. Don’t criticize your boss directly: Couch your advice, criticisms as indirectly as politely as possible.
7. Developwarmed personality: People flee what is unpleasant and distasteful. Charm and delight draw us to others like Bee to honey. Remember life is full of unpleasantness and pleasure is scarce. Your personal brand becomes indispensable when you are warmed. We may not be able be blessed equally in this regard, but we can all control our unpleasant qualities and obscure them intentionally.
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