28 December 2009 26 Comments

Social media cloud: are you connected?

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


social mediasocial mediaweb 2.0Yesterday, I was speaking at an annual conference of a youth advocacy group I had the privilege of pioneering about a decade and half years ago. I actually led the group for three years before I committed the assignment to some other individuals who could steer its wheel of progress. This group today (which was predominantly undergraduates then) now has doctorate degree holder, computer scientists among other professionals. I was billed to speak to this group on the topic: Developing marketable skill. The time spent was a great one. When I got to a part of the presentation that requires I ask them the question “how many of them are on social networking sites like Facebook, LinkedIn and Twitter as well as how to develop right skill in appropriating online social networking sites to their own advantage”, I was shocked to note that many of them say there is no time and it could be a distraction to life.

Not being in the social media cloud today (especially the three that hold the preeminence among them) is tantamount to going the way of losing brand’s relevance, visibility as well as recognition. It does not also make personal/corporate brand memorable. Neither can any brand gains top of the mind status anymore without involvement. It is that bad. With heavy money, the brand may feature in local environment but not any more in the global realm.  Out of sight is becoming out of mind gradually.

Not being in the cloud makes your brand to miss out in the 24/7 conversation.  This may harm or make your brand. I read a statistics that really blew up my mind in this regard. I was informed that social media clouds now are the most popular after the porn sites. Another major point that dawned on me from my researches is that any brand that is not in the cloud now will not be found as people search out for brands( personal, corporate) that they want to engage everyday. When you are not there, you are gone.   You can download /view the presentation slide here

26 Responses to “Social media cloud: are you connected?”

  1. sparks 30 December 2009 at 4:15 am #

    It was a very interesting post thanks for writing it! russian mp3

  2. Bonuses 8 January 2010 at 3:01 am #

    I agree that not being in the social media cloud is definitely showing that you are missing out on great opportunity. I enjoyed the post.

  3. Social Bookmarks Submitter 16 February 2010 at 11:23 am #

    Submit Links to Social Bookmarking Websites Automatically! Get Thousands of Visitors! Increase Website Traffic and Income with Automatic Social Bookmarks Submitter. Prepare to upgrade your servers today – you will have thousands of real and highly targeted visitors who will make you the money like crazy!

  4. Gail Ashton 20 February 2010 at 8:13 am #

    I’m impressed.

  5. Cinda Cabanes 5 April 2010 at 7:22 pm #

    much appreciated lots, I have to comment that your website is brilliant!

  6. Gregory Despain 9 April 2010 at 6:54 am #

    great stuff thx

  7. Tyson F. Gautreaux 15 April 2010 at 5:07 am #

    great stuff thx

  8. how to make potato vodka 30 May 2010 at 6:19 pm #

    Thanks for sharing the info. I found the information very helpful.

  9. Iris Peachay 31 May 2010 at 9:04 pm #

    Useful information, many thanks to the author. It is puzzling to me now, but in general, the usefulness and importance is overwhelming. Very much thanks again and good luck!

  10. Myrta Orlich 4 June 2010 at 12:46 am #

    Finally a smart blogger…I love how you’re thinking and writing!

  11. Maxine Nault 5 June 2010 at 9:03 am #

    Im not that much of a reader to be honest but your sites pretty good, keep it up as I will bookmark ready for my next read

  12. Le Tahaa Tahiti 27 July 2010 at 2:46 pm #

    Great Blog! I have a similar site, and get a lot of spam. Do you face such problems? Can you please recommend some steps I take to combat spam. Thanks.

  13. Le Tahaa Tahiti 2 August 2010 at 4:55 am #

    Hey, great blog, but I don’t understand how to add your site in my rss reader. Can you Help me please?

  14. tulipdelivery 13 August 2010 at 12:21 pm #

    I’m not very interested in reading articles, but this article has directed me to read all this great blog, it’s so nice to read an excellent article like this one.

  15. Biozone Air Purifier 26 August 2010 at 12:48 pm #

    Hey – nice blog, just looking around some blogs, seems a pretty nice platform you are using. I’m currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?

  16. zero friction marketing 9 March 2011 at 11:01 am #

    What would many of us do without the presence of the brilliant strategies you reveal on this website? Who else has the patience to deal with vital topics for the health of common visitors like me? I actually and my guys are very blessed to have your web blog among the kinds we generally visit. It is hoped you know how much we enjoy your effort! Best wishes coming from us all.

  17. Eric Ohle 13 July 2011 at 7:24 pm #

    Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this subject. If possible, as you gain additional information, would you consider updating your blog with more news? This can be very helpful.

  18. Marcel Taulbee 13 July 2011 at 7:33 pm #

    I’m delighted that I noticed this blog. Finally not a junk site, which we can come back to regularly. Thank you for sharing this with us.

  19. suplementy 29 September 2011 at 9:46 am #

    I just could not depart your web site prior to suggesting that I really enjoyed the standard information a person provide for your visitors? Is going to be back often in order to check up on new posts

  20. Seymour Bedolla 17 November 2011 at 3:12 pm #

    Oh my goodness! an amazing article dude. Thank you However I am experiencing issue with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anyone who knows kindly respond. Thnkx

  21. bialka 24 November 2011 at 2:15 pm #

    I love looking through and I believe this website got some really useful stuff on it! .

  22. Antony Pinkenburg 2 December 2011 at 12:53 pm #

    hello!,I like your writing so much! share we communicate more about your article on AOL? I need an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.

  23. David Selissen 9 December 2011 at 2:36 pm #

    What i do not understood is actually how you are not actually much more well-liked than you may be right now. You’re so intelligent. You realize therefore significantly relating to this subject, produced me personally consider it from numerous varied angles. Its like women and men aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs excellent. Always maintain it up!

  24. jack 15 December 2011 at 1:55 am #

    Can I just say what a reduction to search out someone who actually knows what theyre talking about on the internet. You positively know the best way to deliver a difficulty to light and make it important. More individuals must read this and understand this side of the story. I cant consider youre no more common since you undoubtedly have the gift.

  25. tony 19 December 2011 at 7:40 am #

    Your home is valueble for me. Thanks!?This web site can be a stroll-by means of for the entire information you wanted about this and didn’t know who to ask. Glimpse here, and also you’ll definitely uncover it.


Trackbacks/Pingbacks.

  1. Social Media Cloud: Are You Connected? | the Branding Gavel - December 30, 2009

    […] Yesterday, I was speaking at an annual conference of a youth advocacy group I had the privilege of pioneering about a decade and half years ago. I actually led.More […]

Leave a Reply