5 January 2010 16 Comments

A.D.D: a common personal brand disease.

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


brand attentionpersonal brand nAttention deficit disorder is a coinage of the new age. No one seems to have time for anything except those things that are of utmost importance to them. No one is extremely interested in your brand except if it adds value to them. The noise level is not even helping the matter. The noise level online today is just to high but that does not nullify the fact that everyone has a chance of making meaningful impact if one has taken time to know how to join the conversation.

In order not to be infected with this disease, your brand need to maximize every potential opportunity to make a lasting impact. For your personal brand to enjoy immunity against A.D.D, it is expedient that you continually show, market your competitive advantage. Getting attention today is huge work. Promoting a strong brand ‘you’ competitive advantage that qualifies you for targets’ precious time is important. To do this successfully, it is important that individual put a lot of effort in in preparing for their opportunities. When the teacher is ready, the student will show up and vice versa is still relevant. Treat every opportunity in form of attention given you as precious. You can also create your own opportunities by ensuring that you give out a compelling offer that will equate or surpass targets’ time investment.

Remember optimism alone will not do the magic of getting attention from your target. Opportunity without enough time invested is a dangerous syndrome. Let me conclude here that the world is indifferent about who you are. Everyone wants attention. Yours is an extra baggage on them. They will only tag along if you have a compelling offer that will not make your extra baggage a burden but a delight to them. No one wants to waste his time. So beware, do not allow Attention Deficit Disorder to catch up with your personal brand. It has infected many brands. The result of this disease is that many brands have lost their relevance.

16 Responses to “A.D.D: a common personal brand disease.”

  1. Jade Puthoff 7 January 2010 at 10:56 pm #

    Hi buddy, your blog’s design is simple and clean and i like it. Your blog posts are superb. Please keep them coming. Greets!!!

  2. Martin J. Nobleman 25 January 2010 at 3:02 am #

    Hi, it looks like your site

  3. Robert 17 February 2010 at 6:28 pm #

    I’ve been hunting everywhere for this! Thank goodness I found it on Google.

    Thank you!

    Hydrolyze

  4. Neal Grunst 6 April 2010 at 9:15 am #

    great article, i just finished bookmarking it for future reference. i would love to read on future posts. how can i set up the rss reader again? thanks so much!

  5. celebrity biography 20 May 2010 at 6:34 pm #

    That is some inspirational stuff. Never knew that opinions could be this varied. Thanks for all the enthusiasm to offer such helpful information here.

  6. learn write japanese 21 May 2010 at 10:49 am #

    Thanks for taking the time to share this, I feel strongly about it and love reading more on this topic. If possible, as you gain knowledge, would you mind updating your blog with more information? It is extremely helpful for me.

  7. quick weight loss 30 May 2010 at 6:19 pm #

    Keep it up, bookmarked and referred a couple of mates.

  8. Pharmacy Reviews 16 June 2010 at 7:50 am #

    I just posted this page on facebook. it is an interesting read for everyone.

  9. Maldives Tourism 12 July 2010 at 12:54 pm #

    Fabulous blog post, plenty of superb info. I want to show my friend and ask them the things they think.

  10. Tyson F. Gautreaux 18 July 2010 at 2:08 pm #

    Just thought i would comment and say neat theme, did you code it yourself? Looks great.

  11. Diabetic Test Strips 20 July 2010 at 5:05 am #

    I found your site via yahoo thanks for the post. I will save it for future reference. Thanks Diabetic Socks is our specialty.

  12. Medyum 14 August 2010 at 8:36 am #

    great article, i just finished bookmarking it for future reference. i would love to read on future posts. how can i set up the rss reader again? thanks so much!

  13. SimplyHosting Review 17 August 2010 at 11:45 am #

    Thanks for this article, It was a fantastic read which was extremely helpful.

  14. Ernie Marcaida 16 March 2011 at 1:12 pm #

    This internet site carries a very good offer of very good straight down to earth well getting information also it will require to hold out tremendously well, if it hasn’t already? I liked studying about some while using products!

  15. Rachael Garkow 27 July 2011 at 8:15 am #

    Interesting read, perhaps the best article iv’e browse today. We learn everyday cheers to you!

  16. Delisa Brauch 1 August 2013 at 2:53 pm #

    Many thanks a bunch for posting!


Leave a Reply