19 January 2010 47 Comments

Brand communication: need for adaptation

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


brand communicationbrand communication 2Change is a constant thing in life. Any brand that refuses to change on time with trend will discover too late that it is already in the graveyard. We are in the age of adaptation. A cursory look around will show signs of this. Before, many people cherished eating at home. Then they had enough time to cook their meals. Today the pressure on people’s time had opened opportunity for quick service restaurants to provide a stop gap in- between to help them out.

Despite these signs many big brands still cling to the old ways of doing marketing business. The need for adaptation has being nailed by this quotation: Adaptation means not clinging to fixed methods but changing appropriately according to events. We need to realize that in today’s business environment, success does not belong to the strongest of the species or the most intelligent, but those who subscribe early to change, adaptation before it is too late.

 The world is moving more rapidly, Holding to old strategies of doing business is becoming increasingly dangerous, poisonous. Technology keeps expanding and new discoveries are being made everyday. Brand’s strategists, communicators must ensure they are constantly overhauling their skills. Without adaptation, most brands will be lost in the sea of innovation. For many brands to survive today, such brands should be armed with these basic ingredients.

Change mindset/be open: It is not compulsory that we must absorb everything, but gateway to new discovery is a mind that is open and is willing to accommodate new ways of doing business. Never say never.

Plan/ strategize: when your brand is open to new ideas, it will see need to plan ahead. This will necessitate the need to plan for necessary changes or ignore them. This will also lead to strategy formation, deployment of troops ahead of the battle.

Act: never being stranded with inaction. Act on what you think will help build your brand for tomorrow. Begin to sell the idea to decision maker as an employee if you are hired for that purpose otherwise if you keep quiet, you may soon lose your job as a professional who does not know how to guide. That is why you are hired in the first instance. Does anyone has contrary opinion?

47 Responses to “Brand communication: need for adaptation”

  1. zero friction marketing 23 March 2011 at 7:27 am #

    Most I can say is, I’m not sure what to really say! Except obviously, for the excellent tips which have been shared using this blog. I’ll think of a thousand fun strategies to read the reports on this site. I do think I will ultimately make a move utilizing your tips on those issues I could never have been able to take care of alone. You were so thoughtful to let me be one of those to learn from your helpful information. Please see how considerably I enjoy the whole thing.

  2. zero friction marketing 24 March 2011 at 9:51 pm #

    Thanks a ton for your efforts to have put these things together on this web site. Mary and I very much treasured your insight through the articles about certain things. I am aware that you have several demands with your timetable so the fact that you took just as much time like you did to guide people like us by means of this article is also highly loved.

  3. generic lipitor cost 3 May 2011 at 6:31 am #

    Dear admin, thanks for providing this blog post. I found it great. Take care,

  4. roofers long island 11 May 2011 at 8:17 am #

    I will definitively come back to more times this year! Thanks for informative post. I am sure this post has helped me save many hours of browsing other similar posts just to find…..

  5. Timing Chain Service Fort Worth 11 May 2011 at 1:22 pm #

    This is very informative post. I got many unknown information from this post. Thanks for share with all.

  6. nintendo 9 June 2011 at 11:23 pm #

    thanks for sharing. you own a great website. what cms you use? wordpress?

  7. fitness training uk 23 June 2011 at 10:57 am #

    These kinds of posts are always inspiring, I prefer to read good content so I pleased to find many good point here in the post, writing is simply great, thank you for the post

  8. Emmy Andonian 6 July 2011 at 1:43 am #

    I rarely comment but I figured I needed to do it now after visiting your site so often. We readers should show appreciation! Keep up the good work!

  9. mortgage rates indianapolis 6 July 2011 at 9:55 pm #

    you’ve got a terrific blog here! would you prefer to make some invite posts on my weblog?

  10. msp training 7 July 2011 at 10:52 pm #

    There are definitely loads of details like that to take into consideration. That could be a great point to convey.

  11. Jack3d Reviews 8 July 2011 at 12:01 am #

    hello, love from finland. your post looks great. Mind if i quote it in my blog?

  12. online payday loans blog 13 July 2011 at 1:02 pm #

    Certainly completely together with your conclusions and imagine that you’ve made some excellent points. Also, I love design of this site and also the easier navigation. I’ve bookmarked your site and definately will return often!

  13. small loans online 14 July 2011 at 9:29 am #

    Intriguing article. I realize I’m just a little late in posting my comment but the article ended up being to the actual and the knowledge I became seeking. I can’t say that I believe all you mentioned however it was emphatically fascinating! BTW…I found your web site through a Google search. I’m a frequent visitor on your blog and will return again soon.

  14. how to find people 25 July 2011 at 3:58 pm #

    This was a very usefull post. A great big thank you

  15. Gregory Despain 17 September 2011 at 1:39 am #

    I was worried because of few drawbacks I came across. But for your post from now I understand what to do. With these advices I think it’s much more simple.

  16. Aurora 24 October 2011 at 10:19 pm #

    Very interesting topic , thanks for posting . “To have a right to do a thing is not at all the same as to be right in doing it.” by G. K. Chesterton.

  17. ZMA 20 November 2011 at 9:54 am #

    Only a smiling visitant here to share the love (:, btw outstanding layout.


Leave a Reply