Brand marketing: the tsunami still rages
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals
Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under George Bush.
Since the second outbreak, wise nations have trained experts and put structures in place to forestall further outbreak or minimize its effects. There are lots of ‘tsunamis’ happening right in front us today within marketing communications industry. The level of disruption has caught many brands unaware.
Even when there is clear sign of changes, many brands are still assuming that marketing tsunami does not concern them or will never change the dynamics of the trade. I can not but laugh out loud. Joe Puzilli has once said ‘we are seeing nothing less than a tsunami affecting business of every size, regardless of what they are selling’. Instead of readjusting their contact lenses in order to see well, Many brands will rather pretend it will not affect them. Many brands are still complaining that technology has brought a lot of damage to their business/sales- especially traditional media.
What they have failed to realize is that every disadvantage carries with it a correspondence opportunity. Technology has opened more doors of opportunities to every brand than the ones closed. It I just that they have not taken time to study the parameters of the tsunami. Over concentration on old patterns of news coverage, marketing will not allow traditional media brands to see untold numbers of opportunities to increase revenue despite the influence of social media on their trade.
Also some personal brands will rather continue with ‘resume posting’, looking for jobs on the job boards than building a strong personal, networking, global brand positioning through solid, creative online presence. We are in a stage where marketing tsunami is still changing the dynamics of operation. Wise brands have realized this and are adapting. The new brand marketing trend demands that each brand build strong connection with its consumer instead of talking at them.
The new marketing also demands that brands elevate their consumers from just an acquaintance to good bed fellow/passionate lovers. Brands needs to get over the initial shock of this marketing tsunami disruptions of old patterns and move on with the present demands. The advent of brand marketing tsunami began about a decade and half ago but its effects became pronounced in the last decade and it is not likely to end until its disrupt the old pattern.
Anyway that is my view. A wise brand should make available fund for social media whether it is hundred years old or a start up. Robert Kiyosaki was quoted last year as saying ‘I am a bit old to focus on social media now but I spend an average of two hundred thousand dollars monthly through hired employees or consultants on social media, online reputation etc’.
Today a five minute ad, a five page ad in the Dailies may not create a meaningful relationship with customers. Meanwhile they still need to be part of brands’ communication tools/plans.
I am really thankful to the author of this post for making this lovely and informative article live here for us. We really appreciate ur effort. Keep up the good work. . . .
Thanks for good article. Hope to see more soon. . . . .
Thanks a lot for the blog article.Really looking forward to read more. Fantastic.
I enjoyed this. A good quick read.
A topic close to my heart thanks. Needed more pictures though.
Hey Boss – its a nice blog, just looking around some blogs, seems a pretty nice platform you are using. I’m currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend me about it?
Fantastic blog! I genuinely love how it is easy on my eyes and the data are well written. I am wondering how I may be notified whenever a new post has been made. I have subscribed to your rss feed which really should do the trick! Have a nice day!
Nice piece of info that you’ve got in this weblog submit. Hope I can get some much more of this stuff on your website. I’ll appear back.
Great post cheers, You must have a Facebook group for this site?
Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!
Awesome Post. I add this Post to my bookmarks.
I’ve read some good stuff here. Definitely worth bookmarking for revisiting.
Cool post cheers, emailing this to my mates now.
That is very inspirational stuff. Never known that feeling can be this diversified. Thanks for all the enthusiasm to extend such helpful information on this post. . . .
Great opinion you got here.
It will be intresting to read anything more concerning this topic.
Thank for inform that information.
With best regards!
when i came here i figured it was going to be filled with obvious advice, but really it turned out to be quite useful. bravo! Another good site helps you with finding dentists in your area is http://www.dentist-reviews.info
Thank you for share very nice info. Your blog is so coolI am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. You, my friend, ROCK! I found just the information I already searched everywhere and just couldn’t find. What a perfect site. Like this website your website is one of my new favs.I like this data shown and it has given me some sort of commitment to have success for some reason, so thanks
I’m glad to hear this. Thanks for sharing.
This site seems to get a large ammount of visitors. How do you advertise it? It offers a nice unique twist on things. I guess having something useful or substantial to say is the most important factor.
Great tips! I will try to use them. How long have you been blogging for?
Hey 🙂 Mind if I link this in my blog?
This article had just what I was needing to know! Much thanks for sharing this information.
I’m new on here, I hit upon this website I find It pretty helpful and its helped me out a lot. I will be able to contribute & aid other users like it has helped me.
fantastic article,however i have some problems in comprehending the final part, could you please describe a little bit indepth?
Good article,it is very remarkable.
I’ve been checking your blog for a while now, seems like everyday I learn something new 🙂 Thanks
I’ve just started off a blog, the knowledge you give on this site has aided me extremely. Thank you for all your time & work.