Every wise brand today takes step toward building its knowledge base. This stored up knowledge will ensure its relevance tomorrow whether it is prospering today or otherwise. The impact of knowledge has been emphasized by The Bible when it says’ a wise man store up knowledge while a foolish man care less. An African adage also says ‘because things work out today is not a guarantee that one will always has it so compels a soothsayer to consult his oracle after five days. Whenever we sort for more knowledge in any niche, our perspectives change for better.

The western world places emphasis on knowledge acquisition, sharing and management and this is reflecting in the success they are getting. An Average fortune 500 company has a position for knowledge management Director or if at worst a manager. How many of our brands here have knowledge management Director who helps manage, share knowledge, discoveries about the brand. We only place emphasis on corporate communication, brand management staff. I know DDB and other great companies have knowledge directors whose major function is constantly to disseminate knowledge around the world.

In the process of acquiring knowledge, one will have the opportunity to network with other people of like mind, exchange ideas and become better. In the light of the above, I like to bring to our notice a knowledge sharing networking event happening here in Lagos Nigeria on March 24. The event is packaged by Nigerianbrand. Individuals, brands may get further details from the event planners page.

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