15 March 2010 167 Comments

Brands: Why your brand suffers without a blog

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Branding BlogToday many brands are yet to see the impact of running a blog can have on their performance. Many brands still believe that blogs are just for small kids or any brand that just want to join the bandwagon, plays ‘me too’ game. What an individual do not know will rob him of its value. Blogs are gradually becoming a positioning tool that helps some brands to stand out when properly done. There is no denying the fact that great blogs are products of strategic goal, planning, dedication, commitment, research, reading, and listening among other factors. Content is key and optimization of the blog, content is also a great work.

For some who may not know what a blog is, it is good for us to start this way, a blog is the shorten form for the word web-blog which can be translated as a web journal. Interestingly blogs have become a veritable tool in social marketing. A tool to gather feedbacks from the target as it has transformed monologues to conversation. Though what I have noticed is that to have a personal, corporate blog that will really help the brand, individual needs consistent, compelling, creative contents that draw people back.

Blogs offer visibility that a brand may not have enjoyed before. It has also increased ‘linkability’. In a recent data released by Technorati 2009, I understand that 71% say they have greater visibility in their industry when they have blogs. 56% say their company is now regarded as a thought leader as well as 40% have been asked to speak at conferences. Adam singers say ‘the importance of having a blog today is premised on the fact that the future is not telling it is showing’.

 A blog helps a brand to remain in the radar instead of being out of radar. It helps a brand to stay in touch especially if the blog has become a force in intelligent and relevant knowledge sharing. A great brand blog can help the brands make more engaged customers who are willing to give a referral, positions brand’s expertise, launch a project as well as to experiment with great ideas that the brand may want to push. The instance response to the ideas expressed on the blog can provide a bird eye view opinion of what the future of that brand’s idea look like.

For brand to go far know, not being afraid to give away free knowledge by the brand will help to create a thought leadership. If in doubt find out from many brands that have recognized blogs. They will be able to tell you that they enjoy WOM than those brands that have remained silent. Those who do not have spend more money on pushing their ideas and they all have to depend on third party to express their opinion. Meanwhile strong brand platforms in forms of blog can serve as a voice for any brand to express its own side of the story. This may/will help the brand to enjoy public sympathy that may not be there before. Interestingly many strong brands now have a platform through which they disseminate news that may be of interest to them.

Without a blog today, you may be doing a lot of damage to your brand without knowing. Thought leadership helps brand to stand out as well as fashion out a strong niche that draws necessary attention from the target market. I know you have being involved in the conversation but where is your brand’s platform that guarantees your brand’s voice will be heard loud and clear?

167 Responses to “Brands: Why your brand suffers without a blog”

  1. play solitaire online 8 September 2010 at 4:49 am #

    Thanks for sharing the link, but unfortunately it seems to be offline… Does anybody have a mirror or another source? Please answer to my post if you do!

    I would appreciate if a staff member here at yinkaolaito.com could post it.


  2. gauze pants 7 October 2010 at 4:36 pm #

    Have found your web page. My pal mentioned it to me before, yet never got around to checking it out until now. I must express, I’m floored. I really enjoyed reading through your posts and will absolutely be back to get more.

  3. gauze pants 7 October 2010 at 7:05 pm #

    Been looking for this article for long time ago and finally found here. thanks for sharing this post. appreciate!

  4. Attorney Altagracia Hopkins 9 October 2010 at 4:55 pm #

    You raise a very good point. I hadn’t read it from that perspective before. Wonderful post!

  5. Attorney Devona Camberos 9 October 2010 at 5:06 pm #

    You make a very good point. I hadn’t considered that before. Nice point!

  6. iphone guide 17 October 2010 at 8:46 am #

    Good topic for making an effective dissertation. . . . . .

  7. dumbell weights 17 October 2010 at 8:59 am #

    Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates.

  8. ipod guide 17 October 2010 at 9:06 am #

    I enjoyed reading your interesting yet very informative insights. I am looking forward to reading more of your most recent articles and blogs.

  9. Williams 19 January 2011 at 2:20 pm #

    Hello there,

    This is a inquiry for the webmaster/admin here at yinkaolaito.com.

    Can I use part of the information from this blog post above if I give a backlink back to this website?


    • yinkaolaito 28 January 2011 at 10:45 am #

      @William, please go ahead and use the conetnt, just link back

  10. Karl Lovelady 21 January 2011 at 11:16 am #

    I like the journalism relevancy of your site and it will a sweet decent work of presenting the info.

  11. Kimberely Thedford 16 February 2011 at 4:50 pm #

    hello! awe-inspiring www! I am a ordinary visitor to your site (whole lot like addict ) on your blog even though I had a a doubt. I am only not very positive whether it is the right place to ask, but you’ve got no spam comments. I get comments just like .Regards.

  12. Jeremy Stolze 19 February 2011 at 12:02 pm #

    Pretty section of content. I just stumbled aloft your blog and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently rapidly.

  13. Leora Oquin 20 February 2011 at 11:35 pm #

    Appreciate it for this post, I am a big fan of this web site would like to keep updated.

  14. Adrian Falvo 4 July 2011 at 10:33 pm #

    I was just having a conversation over this I am glad I came across this it cleared some of the questions I had.

  15. Glory 6 October 2014 at 8:44 am #

    After exploring a handful of the articles on your web site, I honestly appreciate your
    way of blogging. I saved it to my bookmark website list and will be checking
    back soon. Please check out my website as well and let me know what you think.

  16. QualityNigeria 27 October 2017 at 5:40 pm #

    This is epic!

    Until about two years ago, I also thought Blogging was just another career which few people should go into. I realized the revolution that took place in the world of blogging and I saw how Blogging evolved from Gossip and entertainment arena to a globe of serious minded enterpreneurs who would not take lightly the extreme benefits of the internet and grab it for their brands.

    Blogging is not child’s play, it has evolved from gossip and expressing foolery. It’s serious business now.

    Any Nigerian who uses the internet often and doesn’t realize this yet is either blind or graciously ignorant.

    That was why I created my Website and I believe it’ll do well in making serious minded nigerians to harness the tremendous power of blogging.

    Kudoos to you. Mr Yinka and I see you are doing a quality job. I hope to feature you one day on my website.

Leave a Reply to ipod guide