New media: a proof that it works
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
As an individual, I have come to cherish the adage that says only fools doubt proofs. It is good to read good books about anything but if all our experiences stop at reading books without a practical application of all we have read, it may become a wasted effort. To excel today, we must be able to ‘show’ it instead of just ‘telling’ it.
While major profit brands are still in the doubt whether this stuff (new/social media) works, a non profit brand (Daystar Centre Lagos) is blazing the trail and I am happy that Non-profit may dictate the phase of what should be with the use of new/social media in our nation.
As our community would recall, it is this same non-profit brand that initiated the first ever social media campaign in Nigeria with its Excellent Leaders congress (ELC 2009) in November 2009.
I am so excited to break the news that this non-profit brand initiated the use of new/social media on Sunday March 28, 2010 to strengthened internal bonding among its audience. This experiment of using new media to reach internal audience that work successful came as a result of long absence of the President/ Senior pastor of the congregation. The senior Pastor fondly called Rev, Sam has been away for about six weeks on a preaching tour to United Kingdom and Western Europe. Apparently, this is the first time the senior Pastor would be away from home for such a long time in Fifteen years.
Expectedly his internal audience is beginning to miss their ever-cheerful, easy going but sound teacher of the Word who has nurtured them for about fifteen years. The audience is used to seeing him regularly as he is accessible to all. A great lesson to some brand’s leaders with less than two thousand employees/volunteers who have remained elusive. This long absence of the senior pastor is beginning to show despite the fact that the leadership of the brand has efficiently run the brand as if the senior pastor were to be around.
So it was a pleasant surprise and a great relief to the internal audience when a life ‘broadcast’ of Pastor Sam’s preaching was powered through ‘SKYPE’- an internet communication device that functions like Yahoo messenger- from London. Even though there was a little interruption due to internet disconnection during the second shift (which was quickly fixed), the audience was happy that at least they could feel their senior pastor all the way from United Kingdom. The four sessions of the church ran normally as if the senior Pastor was with the audience life. A great kudos to a brand that work hard on breaking new ground.
My concern today is why is it that our corporate/profit brands are running away from reality of our time? What if the corporate brands use the new/social media to promote internal bonding, build support for the corporate ideas through a bi monthly/quarterly session with the Managing Director through the use of social/new media tools? Will there be a big difference. Many employees have not had any opportunity of meeting, interacting with the Chief Executives immediately after the meet the MD chat. Will a life meeting powered through ‘Skype’ make a little difference?
What if the Top Executive holds a quarterly briefing with major distributors of their products with these devices at the distributors’ zones and locations? What if a corporate twitter account is created for this purpose where meetings with zonal employees could be done through that medium? All that is needed to be done is to protect the tweet from external party that is not part of the team. What if a corporate retreat is powered with these tools and no one needs to travel long distance? Can we save cost through this mean? The question can go on and on. But what do you think? Use the comment section. I cherish your opinion.
Disclaimer: I am a member of Daystar Centre and I served as head, Content creation, development and management (New/social media) for the ELC 2009
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[...] This post was mentioned on Twitter by Yinka Olaito. Yinka Olaito said: Non profit stands to gain visibility etc by using social media too. My blog: http://bit.ly/cXQJXA [...]
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