31 March 2010 52 Comments

Personal Branding: how self development helps

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria


personal brandingToday we have so much about personal branding with regards tos elf promotion. The noise level is so high that people keep saying image is everything or keep faking it till you get it. As much has I acknowledged that these are important, building on image, will not help much if there is no consistent and concerted effort put into building a solid foundation on personal development that will bring utmost value to your audience. 

 I strongly belive there is no substitute for hard work. Hard work on personal branding begins by a strong determination. Individuals must be willing to pay the price for outstanding success by constantly oiling the wheel that will dictate its success. Anyone who is lazy will soon discovere that life gives back what a person invested into it. First  individual must sit down to chart his course and properly understand how to make right move, learn how to handle mistakes, learn from them. It is also expedient that learning to handle rejection, how to build strong relationship for the future is a must. The art of leraning to speak publickly is also essential. Individual will need to communicate, make presentation.My advice today is that individual concentrate on developing their personal brands outside the hype, self promotion. Even though these may be good, personal brand needs a solid foundation of a depth of knowledge that will differentiate you from others.

Promo

In the light of above, I love to bring to our local audience notice a meeting that is being facilitated by a good friend (Utomi Emmanuel), who is the Chief Executive of PersonalityIn, United Kingdom, a certified life coach/ expert, prolific public  speaker that is based  in United kingdom. He is running two seminars on April 17, 2010 at Elephant cement house Alausa Ikeja Lagos. The first shift runs in the morning  and is focused on Personal Progress while the afternoon shift is focused on The Business of public speaking. I understand  early bird get a discount and pay five thousand naira only. For participation send mail to emmautomi@gmail.com

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