Brands: how to guarantee social media activities’ success
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Many new things usually attract fascination either from pros or quacks. Everyone wants to be seen as current and up to date. In our effort, many forget to understand the rudiment. They rather try and fail than to be seen as not have tried. Great attitude but I guess what is worth doing sometimes is worth given necessary attention in order to excel in it.
To get the best from brand’s social media effort, I have quick tips that one may need to consider to excel in this new found bride that everyone seems to be courting.
Truthfulness/honesty: this platform will require that you do not engage your audience with lies. Showing energies and stuffs you are not made of as if they an innate will soon backfire. This platform thrives on honesty and truthfulness; people may find out that your brand has being living large on lies. That will become a terrible blow to the brand you have labored for in years.
Authenticity: Always make sure that your social media effort is not a product of ‘me too’ game. Sit down and count the cost of participation. Show evidence that you are really interested in social interaction that may eventually lead to business opportunities. But if it does not, word of mouth would have spread about your brand; your brand may have also gained visibility, awareness in the process. Be open enough to demonstrate your true story.
Timely: you want to gain easy and wide recognition for your brand efforts? Be timely; break the news as fast as it happens even if it is your own mistake. People will forgive you if you do than to pretend it does not exist, happen.
Be human: it is good to demonstrate great grasp of technological prowess but always remember that this arena is called social media and not technological domain demonstration.
Consistency: You do not go far with once in a blue moon update. Out of sight is now out of mind. Plan your time well, hire someone to do it for you if you are busy. Guy Kiyosaki was quoted last year as spending about two hundred thousand monthly on social media through hired consultants. Even if that is not the correct version of the story, what is clear is the fact that he is investing in social media to remain in his target audience’s radar. Do you think that is important? He alone can answer that. But the point is, make sure you are making progress towards the achievement of your brand’s goal through your activities in social media.
Let me conclude this piece with what Derrick Daye says when he wrote “Engagement is not a fad; It’s the way today’s consumers do business.Marketers will come to accept that there are four engagement methods including Platform (TV; online), Context (Program; webpage), Message (Ad or Communication), and Experience (Store/Event). But there is only one objective for the future: Brand Engagement. Marketers will continue to realize that attaining real brand engagement is impossible using out-dated attitudinal models”.
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