How to re-invent your brand
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is constantly failing in the delivery of its promise, taking people for granted, it is sure it will soon become demised. The day of brands buying their ways through marketing activities alone are gone for good.
So when you begin to see that the emotional bond between the brand and its clients are no longer there, you must wake up to the reality. When a brand notices that brand performance is dwindling all rounds, it is time to do something. But because many are not involved in constant brand auditing, they always discover too late that their brands have lost relevance quite a long time ago before they wake up to that reality. So in our dealing, we constantly encourage brand owners to ensure a motion is set in place to constantly reassess what the brand look like per time.
So today if you have noticed that your brand has issues and need to re-invent it, let me give you short tips that you can start with before going for the big deal.
Engage your customers: the brand is as good as what the customers say it is. The result of dwindling result will always be traceable to them. So it is time to meet with your advocates, loyalists who have talked to their heels or who may still be patronizing you because of pity. If you prod well you will discover that their hearts are far from you. Some of these might have been offended and may need a lot of deep engagement to get words out of them.
Provide best place to work: when the customers are engaged, brand ambassadors will drive them away if the system frustrates them by discouraging initiative or the leadership does not provide sound direction that will motivate everyone.
Being relevant in the community: one other thing that will strengthen brand re-invention is in the brand’s ability to be relevant in its community. It has to make inputs to its brand community to get the best from all concerns. Never forget that it will take a community to build brand to the highest of its performance.
If i may round up this short piece, take great look at this acronym ‘C.A.R.E.S’ which means Community, Accountability, Respect, Empowerment, Service
Well this is a nice one. I was just searching for some infos and photos for jewelry and watches since i am willing to buy
. I was thinking that I will come across Wikipedia but I was simply shocked when your blog came first but now I understood that Google was right in placing your blog on the top.
Good post and here’s a demonstration of what is more important in the marketplace, the Brand or the Product: http://bit.ly/bZqWbJ
As a Newbie, I am always searching online for articles that can help me. Thank you
What a great resource!
Your blog is so informative ¡ keep up the good work!!!!
Wonderful being going to your blog once again, it has been months for me. Good this article that i’ve been waited for so extended. I need to have this article to full my assignment within the college, and it’s same subject with your article. Thanks, good share.
Good writing, a good dentist is hard to find these days. My own cousin is a dentist in Boca Raton Florida and he is still very busy.
wow amazing write-ups
This post makes a lot of sense !
I have not checked in here for a while as I thought it was getting boring, but the last handful of posts are really good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend.