Brand and social marketing: what you need to start
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Social media is now a current buzz but many are still afraid to join the bandwagon. I must say that social media is not for everybody though. Even it has capacity to generate enough awareness and engagement for all. For those who cannot be transparent, honest and love cover ups, it will be good to avoid involvement in the game of social media. Social media will not also be useful to closed organization that is opposed to new changes or are stuck to old ways of thinking. I know many will say they are not in that category but their attitudes, acts point them into a different direction of what they are saying.
Whatever schools of thought your brand belongs to, always remember that legacy is better than currency. To be current is different from leaving a legacy that is enviable. For those who want to engage social media marketing and do not have the basic guidance, here are my thoughts.
Remember it is all about dialogue: Social media marketing rests solidly on conversation and not monologue. Those who would not listen or do not want feedback should not consider going social media.
Remember it is viral: If done well, your message can reach millions in a couple of days. Therefore it is important to know what to say, where to say it, how to say it and when to say it as well as who to direct it to. If you are not careful, negative news is like harmattan fire it spreads like epidemics. So it is for positive news. Though that takes more time to fly.
Integration makes it work: Learn how to co opt everyone to make the desired effect. Social media is not a solo race. You need involvement of all enthusiasts to spread the word and make it viral. Remember, word of mouth is now world of mouth. This is my thought this morning. Let me hear your opinion.
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