Brand: the customer service equation is shifting
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
I was thrilled recently after a discussion session with a think tank group that comprises of customers (Generation X, Y with a little of baby boomer), service providers, some other informed opinion leaders in the area of branding, marketing etc. Prior to this, I have stumbled on an article ‘Future of Retail’ on the net and was fascinated by the trend at which customer service as well as business relationship with clients are being conducted in other clime.
While we keep the argument that it is not possible and we may not get there soon because of the peculiarities of our environment I believe we must start learning how it is down so that as soon as the environment becomes conducive, we are already armed to go.
In above caucus/group discussion, we were basically chatting about today’s customer with regards to how to relate with them. While many brand owners are still sleeping, the group envisaged that most product producers and service providers are still thinking that customers have not changed. The Customer service word equation is gradually changing at a rate that if care is not taken, most will be left behind. The use of customer service with regards to customer is now synonymous with Content, consistency and community. The age of telephone based customer service is gradually being phased out.
Customer service is basically shifting online with the aid of new media tools. Where the goal post is shifting to will be the focus of our discussion today. Brand owners must begin to develop their capacity to effectively feature in this realm in order to remain relevant.
Content: Content creation skill, development and marketing are essential skills that brands must develop to spread their messages as well as to gain eyeballs that will turn browser into buyers and advocates.
Consistency: whatever your brand is doing to excite, ignite passion of your potential and actual clients needs constant fuelling and lubrication
Community: Community is now as vital. Just like the blood that pushes nutrient into the body, brand community must be built with the right skill. Are you incorporating these tools into your customer service idea.
)…
Yeah, it’s good, very useful, thanks
This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.
That would be great to exchange posts with your blog or write reviews. That would be a great traffic exchange as I do have 3,000 visitors on my blog. Pls let me know. Thanks article directory.
I really liked this post. You explain this topic very well. I really enjoy reading your blog and I will definetly bookmark it! Keep up the great posts!
I am really thankful to the author of this post for making this lovely and informative article live here for us. We really appreciate ur effort. Keep up the good work. . . .
customer service should be put first with any kind of business,~:
Took me moment toward examine every of the commentary, but I in fact enjoyed the piece of writing. It proved being really obliging to me with I am positive to each and every one the commenters here! It’s normally good when you be able to not just be informed, but in addition entertained! I am helpful you had enjoyable writing this write-up.
some stores have really bad customer service while others have topnotch custmer service ,,-
Hey, I searched for this blog on Bing and just wanted to say thanks for the excellent read. I would have to agree with it, thank you again!
Very originative, one of the gracious sites I have realised today. Preserve the nice work.
Good job! what a great post! Thank you very much.
Generally a great submit when i drop by this web site along with sites you have. Recognize the value of the experience.
So helpful and so useful post. Thanks for such informative post. Good job.
I have many question about your post. I think u should write lot of more details. But Thanks anymore
I enjoyed to c that thinks. Great informative and helpful article.
Interesting and useful information. I just wanna tell U “Thanks”. Thanks!
This is useful and I will use in my report too.
but I try to add your blog among my reads each day because you have reliable entries
I found your blog website on google and test just a few of your early posts. Proceed to keep up the excellent operate. I simply extra up your RSS feed to my MSN News Reader. Looking for ahead to studying more from you later on!â?¦
Great read. Thanks for the info!
very nice submit, i certainly love this website, carry on it
I’d must test with you here. Which isn’t something I usually do! I enjoy studying a put up that can make folks think. Additionally, thanks for allowing me to comment!