Social Media and business goal seminar update
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Sometimes it is difficult to assess the impact of our actions until they have been taken. What I have come to understand is that we may not know what is beyond until we take a bold step to confront our fears and disarm them. I have also discovered that as a pioneer, one must be willing to take the risk, be willing to dare the consequences to attain a greater height. Willingness to beat a path to a desired destination is equated with being ready to sustain bruises if it comes to that.
Today social media education, enlightenment buzz is spreading. Many are fascinated by the appeal but they have never taken concerted effort to push anything. Our determination to sustain the tempo in Nigeria is based on the fact that if it is working elsewhere, it can work here. Even though there are lots of roadblocks that people in the western world do not have to think about.
Based on a popular request, I have decided to pen my thought , experience about the just concluded Social Media and business goal seminar organized by Michael sage consulting Lagos Nigeria( disclaimer: I work for Michael sage Consulting). Being the first of its kind that is targeted at corporate organization and how Social media can be used to boost credibility, awareness, engagement as well as profitability; we did have our fears about whether corporate people will even consider attending. We know many like ‘instant answer’ and that informed the reason they are embracing web advert over social media marketing. The reason for this is not farfetched. There is this erroneous impression that web adverts help them gain eyeballs and it is faster to reach target audience in social media platforms. This is another topic to be considered later in subsequent write ups.
We worked hard to expose the opportunities, benefits corporate organizations can get if they embrace it. We must acknowledge the huge support of Nigeria number one Marketing Magazine (Marketing Management-M2) for promoting the seminar for a month. We cannot but appreciate Mr. Akin Adeoya-Group Managing Director of Marketing Mix ideas and the Director of Marketing for M2- Lekan Babatunde for such a huge support.
The faculty was also carefully selected because we wanted people who are doing the stuff instead of people who are talking about the stuff. We therefore have Dayo Adefila from Agency, Azubuikwe Ishiekwene from print industry and another Public Relations and Brand strategy angle in person of Kingsley Obom Egbulem plus yours truly. We kicked off the programme with my opening shot titled: Business and Social media. This explains the background and why it is time to embrace social media especially in Nigeria business environment. The session explains further some of the challenges, misconceptions associated with social media application within business arena in the country. Kingsley Egbulem session focused on Social media and dynamics in changing communications and corporate affairs. Kingsley emphasised that Social Media is not just the future but it is now. He exposed the participants to trends and why corporate communication specialists should understand web based available communications tools.
Azubuikwe Ishiekwene, a frontline Journalist and chairman of CNN/African Multi-choice Panellist brought his experience to bear on finding a meeting point in the use of regular and social media tools to enhance business goals While Dayo Adefila began his session on Social marketing: Global marketing and corporate affairs enterprise with a social quick intro to social media. He drew several examples to how the increasing numbers of Nigeria population into the digital world is now offering untold opportunities to serious minded business corporations. Dayo Adefila did warn that social media is not a one night stand and that it will take patience to enjoy its full benefits. His second hilarious presentation on Social media ROI was really helpful to the participants. He also emphasised the fact that experts must produce strong ROI through effective targeting, strategic communications and real life measurement standards.
In all, participants who came from Agencies (Prima Garnet, Insight Communications), Academic community (School of Media Communications, Pan African University), professional services firm, Pharmaceuticals and consumer product manufacturing firms (Glaxosmithklime-GSk etc) as well as media buying/Public Relations agency left with a good knowledge and a promise to change their worlds with a new dimension of information that were shared. I must conclude that the social media fire is spreading in our country and we are proud to be pioneer. The enthusiasm is building up. We may not catch up with the western world so soon but we are on the right path to great discoveries and opportunities
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