Niche Branding
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
Niche branding is simply a way of identifying and communicating what makes you different from a whole lot of people in your domain. It is the deliberate act of projecting particular set traits capable of influencing a favourable perception. It is a way of clarifying and communicating what makes you different and special. To achieving your desired goals and self-fulfilment, you cannot afford not to mind how people perceive you. Minding how people perceive you or taking control of how they see you by identifying your unique strengths and projecting those strengths are the prime focus of personal branding.
Look within: Discover your innate gifts and abilities. It is essential to discover what sets you apart. You will definitely discover a whole lot of abilities within you, but it is important that you stream-line your abilities to the basic ones you know you can make use of without much stress and with deep passion. This will help you discover your core competencies and focus on refining them for a better use. What are the things you get results from overtime? What provokes you to give solutions? Take responsibilities. The factual meaning of responsibility is to respond-to circumstances around you with your-abilities.
Get visible and strategically position yourself: Develop a plan on what you want out life (or your Endeavour) and how you can achieve them. Set achievable and realistic goals. There’s is something in you that the whole world needs, find it, develop it and give it a commercial value.”
Build a network: Relationships are powerful; they can make you or mar you. There are relationships you must avoid if you really want the best out of life. Get the right relationships that can catapult you to the next level in your domain.
Add value and then some: Whatever your brand is, it is meant to add value to people’s lives. Though you make earnings, but you sell value (meet needs/solve problems) to get money
Accelerate your brand power: You do this by getting aligned with a major trend in your field and with creativity /ingenuity move towards the head of it. Play by the books, read intentionally in relation to your endeavour.
Marry an important ethical standard as a complement to what you chose to do with your abilities: Marrying an Ethical standard is purely delivering your services/products on principles of justice, fairness, morality and integrity.
N.B This piece was written by Seun Adeogun, a brand specialist in Lagos Nigeria
Niche branding is simply a way of identifying and communicating what makes you different from a whole lot of people in your domain. It is the deliberate act of projecting particular set traits capable of influencing a favourable perception. It is a way of clarifying and communicating what makes you different and special. To achieving your desired goals and self-fulfilment, you cannot afford not to mind how people perceive you. Minding how people perceive you or taking control of how they see you by identifying your unique strengths and projecting those strengths are the prime focus of personal branding.Look within: Discover your innate gifts and abilities. It is essential to discover what sets you apart. You will definitely discover a whole lot of abilities within you, but it is important that you stream-line your abilities to the basic ones you know you can make use of without much stress and with deep passion. This will help you discover your core competencies and focus on refining them for a better use. What are the things you get results from overtime? What provokes you to give solutions? Take responsibilities. The factual meaning of responsibility is to respond-to circumstances around you with your-abilities.
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This post made a lot of sense to me. It’s so much about focusing on what makes you thick. The core thing that makes you you. Personal Branding is really the way forward. Thanks a lot.
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Align the branding strategy with the business strategy and distinctive ideas begin to emerge. Anything that differentiates the company, product or service from others is noteworthy and should be leveraged to position the brand among consumers. If you can’t find anything that differentiates your company from the competition, this may be a good time to consider merging with the competition.
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