Branding: How to turn on the green light
Author: yinkaolaito
Yinka Olaito is happy,excited and passionate Brand Communication, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns.Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage consulting and African Child Right Inc.Lagos Nigeria
We live in an age and time when attention is becoming a highly priced item. Nobody seems to care any longer about what you have to say except when it hits the right cord with them. Many wonder why their brands’ consistent efforts have not gotten proportionate returns. One of the issues I have noticed with such brands is that they doing a solo run without knowing. They have been flexing muscles, flaunting their powers without consideration for what their clients want to hear and how that will help the target audience to achieve their goals.
In my research recently on why many brands apply strenuous efforts without result, I stumbled on one of Jim kukral’s work ($7.95 Marketing Plans) which proffers solution to my question. This EBook opened my eyes to some ‘small’ details that are often overlooked but which hold the key to getting required attention. According to kukral,’ if you are not memorable, you are forgettable’. But getting attention or being memorable is the first step, if a brand does not know how to convert the attention to money that is the tragedy.
But today let us begin by examining ways to turn attention to your brand.
Simplicity: People out there do not want unnecessary jargon or jaw- breaking names, words, highly technical issues when simple approach will do. Look for ways to make life simple. Ensure you are not taking people through complex solutions when your brand can bring the same solution through easy process. Do not try to demonstrate unnecessary technical prowess. Be simple and compelling in your approaches.
Explanatory: If your brand must attract or direct attention to your offering, be sure that your brand’s language, visuals, promises are explanatory enough to those who will be having contact with it everyday
Memorable: in all, the brand has to be memorable in the mind of the potentials no matter how short the time the potentials spend with your brand.
Solves A Problem: To turn on the green light on your brand, make sure your brand demonstrates the problem it is solving with such a uniqueness that glows. Always remember, your brand must solve a problem and solve it in a way others are not doing in other not to be one of the packs. I think, turning a green light on your brand process should start with the brand’s name. Apply the process above while choosing the brand’s name.
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When it comes in branding first you need to focus on promoting your products and sales to get customer attention and use the advantage of social media marketing on your personal branding.
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