30 August 2010 4 Comments

Personal Branding: Living at Installed capacity

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Living below capacity does not only frustrate an individual but also the society. When an individual lives below his/her capacity, many people will be affected namely the individual involved, his associates and the society at large. Every underutilized potential robs the society a vital ingredient that would have aided the development of another generation. Living below installed capacity slows down any system. Just look at any factory and examine all the engines installed to produce at a certain capacity. When one of the engines is not doing well, it has tendency of slowing down the maximum productive level of others. Other machines   will be slow down in terms of their performance.

This also applies to human society. All of us are born with innate ability. When fully utilized, these innate abilities will increase the lot of the society. Come to think of it, what will happen if personal brands like Alexander Graham Bell, The wright Brothers, John F Kennedy, Martin Luther king Jnr, Newton, Bill Gates, Trumps, Obafemi Awolowo, Herbert Macaulay and Barrack Obama of this world had remained silent without a commitment to the change they brought? What do you think our world will look like?

It is time to take a cursory look at the life we live individually. Can we all say this is the best form I can be for now? Are we really harnessing all the potentials that make us unique? How much do you know about your personality that you can deploy for personal and communal use?  Can we actually say this is what success means to us and how do we gauge success? Do we do that with our own yardstick or with what the society demands from us?

While trying to answer this question, a friend of mine (Emmanuel Utomi) sent me the manuscript of his about to release book ‘Living at Installed Capacity’. These are some of the lessons I learnt from the book

Understand your personality: the first step that will lead anyone to live at installed capacity is to discover personal features as contained in his/her personality. Have you taken time to know who you are? Have you identified your peculiar features and how you  have that can be harnessed?

What are your values: while trying to live at installed capacity, you may have to first craft your core values. Craft your brand philosophy from the beginning otherwise anything will go. Without personal values, most super brands have destroyed great future. Such acts had nullified their great impact. We are all human being but with right principles we can overcome some ‘childish’ immoral behaviour or lack of decorum.

For those who may want to dig deeper, you can buy a copy of the book.

emma utomi jpeg11

4 Responses to “Personal Branding: Living at Installed capacity”

  1. freelance translation jobs 1 February 2011 at 1:40 am #

    Yes, you can start personal branding unless you have idea how to handle this carefully. It is also important to have relation with other brands for better result.

  2. Essen 18 February 2011 at 10:12 am #

    Pls HOW CAN I BUY THIS BOOK?

    • yinkaolaito 18 February 2011 at 10:33 am #

      @Essen, that depends on where you live. It is sold in Nigeria and UK

  3. lisa 11 December 2011 at 11:56 pm #

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