Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
A lighted candle covered by a bushel has no use to itself or its environment. The essence of any brand creation is to give value to both the creator and its audience. But as we know, the value a brand should give to its audience must be a priority. Otherwise it will fail within few months of its launch. A brand needs to shine out of millions of brands in its category to excel. A major factor of brand success is its ability to gain preferred attention from the right audience. These all begin with visibility. A brand must be in the minds of its target audience always to be in business.
Let me quickly enumerate some factors that can help and then add a short video from BrandGAvelTV.
Constantly tell your unique story: To gain attention, a brand has to package its story well. The story must appeal to its segment. Do not forget also, that attention span of human is very short, so constantly tell the story by any medium that appeals to your target.
Build brand and communicate consistently: A stagnant brand does not have emotional appeal. So be consistent in springing element of surprise in your brand building and communication strategies.
Position papers: use position papers to help increase brand visibility. Many platforms today accept quality and helpful contents. Use such papers, Ebooks to expose your brand to new audience
Learn to integrate community interest: Also learn to integrate community interest. When you do this accurately, the community helps spread the buzz.
Use social media: Social media and marketing today help in increasing brand awareness and visibility to the global audience. Learn to annex the power of social media to increase brand to the global audience.
Now watch the video -click Brand visibility