11 February 2011 10 Comments

How to strengthen your personal brand communication

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

It is no joke that personal brand communication will become  the survival of the ‘fitest’ battle. One can begin to look at it like a war zone which requires strategy development. This is particularly true when one takes a look at the potential rise in the relevance of social media platform around the globe. The new communication platform is offering many people opportunities to expose or sell themselves to global audience. Given the fact that the noise level will not be reducing, rather it is estimated to go beyond the roof. What should  an individual do to position his/her brand in workplaces and every other vital places that may be of paramount?

We should not forget that strengthening personal brand communications is an ongoing process that requires one builds up, reinforces, fortifies, toughens the positive while working hard to minimize the negatives. In my own opinion, I think the following steps will help any ‘personal brander’ to excel despite the noise level.

Be global in outlook: strengthening personal brand communication should begin with a global outlook. Take time to observe what others who stand out in the arena are doing. Thinking along the line of being known within the workplace alone seems like a narrow view. The present working environment can be the starting place. Thinking globally and putting the strategy in place to gain global prominence will help personal brand communication. More importantly, this worldview may enhance an average employee’s profile within their workplace. This will also help in organization’s brand positioning as well.

Learn to craft great story: Story sells and great story sells better. Great story telling abilities will also work magic in strengthening personal brand communication. Each person must learn how to craft great stories around each accomplishment. It is now essential that individuals take every involvement in any project, activity, meeting seriously. Every relevant opportunity needs to be captured, utilized effectively. Part of good strategy in utilising participation in project is that one must learn to ask for feedback of personal contributions to the project from key members of the team. This feedback must be captured in a great story telling form that will build emotional attachment and positive word of mouth advertisement for the brand.

Take calculated risk: Nothing ventures nothing wins is a popular cliché. To strengthen personal brand communications, individuals must be ready to take calculated steps will enhance great positive buzz for their brands. Be ready to set time apart to join relevant communities (online and offline). Joining and being inactive will not help. Take risk by raising your voice for anything that will help everyone. Speaking up at the right time has helped many people gain unusual prominence than they would not have dreamt of. Take time to evaluate benefits that may accrue to your brand also before taking certain risk is also vital. But in all remaining anonymous all your life will not help.

Guard, guide the brand: As we know, nothings grows except when there is proper foundation, planning, strategy, process and expectation. Part of what will make personal brand communication effective is the ability of the individual to guard, guide the brand in the pre determined direction. A brand that does not stand for anything can not gain and meaningful buzz.

Always crave for right attention: One other factor that can help personal brand communication is a need for consistent effort to gain  attention of relevant stakeholder in your workplace, industry and niche news- makers. No brand succeeds in isolation. There is need to build solid brand associations across relevant platforms. So we need to push for recognitions and attention that will enhance personal brand communications buzz.

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