23 March 2011 5 Comments

Brand exposure: what Facebook professional and brands’ addicts are missing

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


We live in the age of conversation enabled by web 2.0. According to a PR Newswire white paper, ‘Social networks are enabling a vast increase in consumer interactions. As people engage each other regarding the subjects – and brands – they know well or want to know better, the millions of conversations occurring daily (including 110 million tweets per day on Twitter alone1) constitute a vast reservoir of opinion and insight that could never before be collected and analyzed’.

We are now familiar with arrays of social networking sites and many individuals now pitch their tents with a platform they feel they are happy with. Social networking sites offer brands untold opportunities in brand awareness, brand exposure among other useful benefits. As professionals, many had pitched their tents with facebook and have become addicts. One cannot blame anyone for staying with facebook. Facebook has   over six hundred Million users. An average user has one hundred and thirty (130) friends. With the volumes of conversations, exchanges that are taking place daily on the platform, it is a wise decision to have an account there.

But for many professionals and brands that had stay glued to facebook alone, they may be missing a big opportunity in what other platforms like LinkedIn, Youtube offers.Today, I understand that Video is the most conversation starter. While many are afraid to use this platform is because of visual quality demands it requires unlike text platforms. My point today is not in video platform.Advantages of  LinkedIn

Recently, I started a personal research on what professional platforms like LinkedIn offers and I discovered that I have a high level of ignorance and that might have accounted for my carefree attitude with regards to the platform’s use. At least when compare with the way I use Facebook. This discovery propels this write up. I do think someone will also learn something from this.

High presence of professionals: I discovered that many outstanding professionals use LinkedIn more than they use Facebook. Many of those professionals that are  not on facebook can be found in LinkedIn. We must not also forget that some ‘Baby Boomers’ still have a little bias against facebook use. To reach these professional, active presence on LinkedIn will help.

Job Vacancy and other Opportunities: I also discovered that many opportunities are first announced on LinkedIn before they are mentioned on Facebook. That is if they are ever mentioned at all. I do think, this could be a good reason to consider a presence in LinkedIn- especially applicants and job hunters.

Professional group vigour: My research also showed that professional groups on LinkedIn have a lot of energy. Professionals gained great insights being part of some of these groups.

Companies information, Directors are easy to find: one of my discoveries also was that one can find companies information, Director names, new hires in LinkedIn. Even though companies do have Facebook account/Fan page but one cannot compare the benefits. Personal Brands, great professionals are also easy to find by companies looking for them. Even before you need these information or relationship, it will be good to build rapport with these ‘industry moguls’.

What am I miss anything? Share your experience.

5 Responses to “Brand exposure: what Facebook professional and brands’ addicts are missing”

  1. freelance logo design jobs 4 April 2011 at 2:10 am #

    A key strength of Facebook – especially for the new Public Profiles – is the viral spread of shared links into news feeds, using the Links application. When anyone links to your site using this, the application presents the user with a number of images from the page that can be chosen as a thumbnail to accompany the link.

  2. a&f hollister camicie 7 April 2011 at 9:00 am #

    the application presents the user with a number of images from the page that can be chosen as a thumbnail to accompany the link.

  3. Facebook Application Developers 11 April 2011 at 10:03 am #

    Blogs are good for every one where we get lots of information for any topics nice job keep it up !!!

  4. auto approve scrapeboxlist 7 July 2011 at 7:33 pm #

    We could all use these!

  5. Corinne Rhein 15 July 2011 at 1:49 am #

    I’ve been checking your blog for a while now, seems like everyday I learn something new 🙂 Thanks


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