13 June 2011 11 Comments

How to win the online advocacy and sales war.

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do not arrive the warzone unprepared.Online advocacy, sales mechanism, successful online advocacy

Those who know also understand that being a sales person in the past twenty years required new thinking. Sale’s landscape is changing fast. So does the way we do advocacy. It will take the wisdom of the divine and agility of a rugged bulldozer to make great impact. That is if we consider  result on Investment as very crucial. Every branding soldier, strategist must increase his/her knowledge base in order to be relevant. Getting to the point, below is my thought on how to win online advocacy and sales war.

Understand buyer’s insight: To win, get the buyer’s insight right and diagnose the real issue not what you assume is right.

Enter and feel customers’ digital shoe: In addition to the above, enter the customer’s shoe and feel what they feel.

Join new selling conversation method:  you need to be part of the selling conversation in order to be adequately informed and won the heart of the stakeholders.

Get your team ready: The next thing is to get the team ready for action.

Swing rich and compelling digital baits: it is a new world. Changes are taking place fast. You need to know how to prepare scintillating meal. Actors must also know where to place the meal so that the eyes of the target cannot miss it. Learning to prepare, set the online meal table is becoming an art. The early brand custodians learn the act the better for them. Those who have mastered this act must know how to ask for desirable actions that will leads to objective

Be willing to take risk, test, and measure and adjust:  To excel be willing to take risk online, test –run and measure. Measuring must lead adjustment. If you follow these with others our community share here, we are so sure of great result.

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