13 August 2011 8 Comments

Hot changes Social Media brings to brands

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

The twenty years run of changes in web capabilities have brought a lot of changes to the way brands operate. The new changes are often seen in customer service management, stakeholder interface, interaction and relationship building. No brand can pretend to be spared. Most fortune 500 today understands the impact of social media. Most them are now monitoring, interacting and exchanging views 24/7.

Most brands today are now reconsidering customer views and support as they realize afresh this counts so much on their brands’ relevance and bottom-line. Social Media is helping in connecting people and brand across the globe. Some brands’ names have become household just by engaging use of social Media. Zappos is becoming an household name for excellent customer care and passion for high value delivery. As an individual, I have not bought anything from Zappos but love the brand. Also relevant is Wine Library by Gary Vaynerchuck. These are brands whose popularity have been fuelled with social media. So let us examine some of the hot changes social media has brought to our world just as a refresher course.

Creating a new level of transparency: more than anything else, social media has created a new level of transparency. Most issues that often covered up by brands through heavy budgets allocated to traditional media houses to ‘kill’ such news is dying a gradual death. Issues are addressed and relayed on myriads of social media platforms available. The world is no longer in the dark. Everything has come into public glare.

Creating new level of competitive edge: before only brands who have the huge budget had competitive advantage in brands’ visibility. Today every brand who knows how can develop real strategy that can ensure competitive advantage in brand visibility, relevance, positioning among other factors.

It is adding more value to research and development, market information: Corporate, brands’ research and development; market information gathering are becoming easier to do through social media listening, reputation management and market information feedback management that are now available to any brand that cares.

Drives lot of social changes and springs up lot of social entrepreneurs: a good chunk of social entrepreneur have gained relevance just because social media is becoming mainstream. The society has witnessed lots of social changes as well. Can your brand affords staying aloof. What major benefits have you gained from social media? Please do share with the community.

National Social media Conference in Nigeria 2011

Based on these changes we have seen in the way brands now operate, this year’s social media conference organized by Social Media Club International, California, USA, Nigeria chapter is focusing on the theme: Social Media, The future of Brand Communication and Marketing in Nigeria/Africa.

Nigeria and African brands are gradually being affected by social media bug. Unlike what we used to witness three years ago, some major brands are taking active part in the use of social media. Why many are still just listening, some have gone ahead in implementing verifiable and successful campaigns. Some have done great events activation that is worth sharing. For this reason, experts will gather in Lagos Nigeria on Sept 2, 2011 to exchange views.

One of the strategies being employed in this year is to use home-grown professionals who have hands-on experience and understand environment better. It will be good for you to plan to attend.


8 Responses to “Hot changes Social Media brings to brands”

  1. Roger Hamilton 16 August 2011 at 10:32 am #

    You know very well about social entrepreneurship, hu likes it.
    You are great in it

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    Thanks i love your article about Hot changes Social Media brings to brands | The Branding Gavel

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