Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Platform 9.0 is a yearly event put together by one of Nigeria’s leading Non-Profits named The Platform. This outfit is led by Poju Oyemade. This year event was tagged ‘Enterprise and Governance’. The event brought together local and international expert speakers selected to examine impact of governance on enterprise.
The event also examined the role of individuals in developing their personal potential towards building a virile economy. The speakers at this event include Poju Oyemade(host), Tonye Cole, Anand Giridharadas, Luis Araujo, Ibukun Awosika, Obinna Abajue, Leke Alder and Professor Yemi Osibanjo.
Most of the speakers in this event challenged the audience to go ahead and be the best despite the challenges they may be faced with. They drew examples and case studies from other brands around the world that had been in their shoes; had through dedication and determination reached stardom. Here are my take-away from the event and I do think they are vital ingredients brand can use to get to where they are going.
The Media you use count: this event was powered through several media. It engaged the use of all the online media platforms: video, twitter and Facebook. Also the organizer understood the peculiarities of its environment. Sometimes the bandwidth here is low. For this reason, a frontline Broadcast media was engaged to cover the event live. In fact I must confess this is the first time in a long while I stayed glued to a television for about five hours. By all means consider and plan to engage the use of all relevant media.
Great brands have great culture and values: one other lesson brand can learn from this event is placing priority on good, enviable and ethical brand culture and values. Without strong values, most brands will not go too far.
Keep Standing: one of the speakers spoke extensively on the need for brands to keep standing. Leke Alder demonstrated his conviction and passion all through his ‘emotion- laden’ speech. He said ‘when it comes to Governance and Enterprise, there are no guarantees as policy, political and economic environments keep changing’. Sometimes the changes are overwhelming. Despite this, successful brands must remain focus and keep going forward. Any brand that will last will have to remain strong.
‘Strive for self independence before Socialism’: The society demands that brands must be social. Because of this societal demand, many brands owners join the bandwagons early and wasted resources they should invest in building strong brand. Being socially responsible does not mean a brand must waste its start up financial capital. A brand can be responsible without pumping its initial capital. Strive to be independent and viable before you channel brand’s resources into ‘see me’ projects. Realize only viable, independent and successful brands can help others.
Investment in common good: To balance the above point, Ibukun Awosika emphasized that brands must at some point become good citizen. Great brands must learn to create an enabling environment through joint ventures with others. This joint venture must aim to empower, promote and equip less privileged brand stakeholders/individuals who have viable potentials to be great.
Appropriate every opportunity to enhance brand engagement and visibility: one of the wow moments for me was when Anand Giridharadas announced to the audience he would be given away ten copies of his book to members of the audience who would love to follow him on twitter and answered some questions he would tweet after his speech. For me, Anand used the opportunity to build engagement with a multicultural audience he would never have had opportunity to meet. Have you considered you may be wasting several opportunities without knowing?