Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
A strong brand community is an asset. It is often refers to as a social capital which can help build brand’s profile. Today, brand communities are considered tribes. Brand community has an inestimable value to its creator. But as we know, having a community is just the foundational step. More than ever before, having thousands of members in a community may not be equal to any benefit.
A community is only beneficial to owner or members if it is strong enough and there is a bond of unity which propels a passionate desire for the achievement of common goal. Someone has even said ‘competence is of no value if there is no team spirit’. How true is this fact? Many community creator or canvassers are daily running out of gas despite every effort being put in place.
For this singular reason, we will be examining 12 vital factors that can make the community stronger and useful to all the parties involved.
Engage user: Have you ever been in a party where only one person wants to dominate the conversation? How did you and others feel? Great or feeling of been ignored? A community will never be stronger if only one person is projected as Mr. Know all. Community must work hard on engaging every user. Everyone’s opinion should count even if it is not going to be applauded or promoted. Give everyone the power to speak out their minds.
Recognize people: never let your community becomes a crowd. Crowd is useless except they all share a common purpose. Most crowds miss out in personal touch element. Make a great effort in recognizing everyone.
Work hard at it: No strong community evolves overnight. Efforts must be put in place. Someone has rightly used the words ‘work your ass off’. Whatever that means. It may sound obscene but that is true.
Forge better relationship: Always work towards forging better inter-personal and intra-personal relationship building among community members.
Promote others: While it is good to strengthen relationship among the community members. Sharing other community’s links is one of the best ways to strengthen and position your own community. There is what we call law of given back.
Add a video: video adds more colour and build intimacy with potential. There is something in the power of visual. People want to relate with real people. While text is great, an addition of video can strengthen the community spirit.
Have a long term view: Like we maintained above, a short term view will bring a lot of frustration.
Always be brief: When it comes to online community, brevity is the key word. Time is of essence. If you must write an epistle, be sure it is exceptionally useful and please do not make it a habit.
Do not be afraid of being controversial sometimes: many are afraid of crossing the lines. Crossing the line may sometime required
Include personal stories: Content that looks ‘out of this world’ may not sell always. Write from a personal touch. Promte real life stories as well as share personal experience.
Knowledge, fresh knowledge and highly valuable knowledge: A vital point in a stronger community is sharing. Keep sharing highly valuable knowledge
Be openly helpful: Be sure you are available every time. Sometimes some community members will meet you in certain occasions and ask question, never ignore such. Be openly helpful to the community.
What is your opinion? Use the comment section.