24 May 2012 2 Comments

Social Media: 8 steps to increase your relevance status

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

social-media benefits, Social Media advantage for entreprenur,Online media use, Digital Media , Social media and Branding, Social mArketing In Nigeria, Social MEdia Club NigeriaIn this age of social business, it will be out of place to continue to wish, hope that social media will soon die a natural death. Following that path may not yield any meaningful result, at least not in the next few decades.

Social media has become a great tool in the hands of start-up Entrepreneur, wise CEO, focused Multinationals and anyone who intends to grow from grass to grace. Testimonies abound of how many people had used Social Media tools to build Multi-Million Dollars businesses. If in doubt, Gary Vaynerchuck is a common story. From Wine Library to VaynerMedia, the success stories have not stopped. Online business is now thriving and blossoming with social marketing initiatives. Now, if we know Social media is not going away in the next few years, will it not be right to enjoy the benefits while it last? To enjoy Social Media benefits to the fullest, your brand’s relevance level will determine how far your brand can go. Do not forget Millions of brands are now experimenting with these tools. To gain traction, your brand must do something worthwhile.

In this piece, we will examine some of the vital steps required if you must immensely take advantage of these tools.

Human face: You do not gain much respect today if you chose to remain anonymous. People want to relate with real people and brand with human face. I am constantly amazed when I see a dog as profile picture on any of the platforms. Except if you  are  dog food producer-even at that, your brand logo will enhance brand awareness than the face of a dog. Your brand logo or personal picture will also enhance memorability and easy recognition. This will eventually aid comradeship when you meet in real life.

Network: having a presence today does not make much impact. Even though that seems like a foot at the door. A foot at the door does not guarantee acceptability in ‘a cocktail’. You still need to network, build friendship by exchanging compliments and pleasantries with others. Ensure you constantly network with other platform users.

Promote: When you help others to grow, link people together; your brand relevance will increase. You will be known as the brand which helps other to connect.

Participate: Participation in question and answer forum, group discussions among other will eventually increase your visibility and relevance. Be an added value to the group not just a number.

Out of Sight is out of Mind: it is now very clear, you do not gain strong relevance if you take a long break from your online platforms. The longer you remain out of sight the more your community member will start  walking away from you. There are tools to manage your time well with Social media tools. You  may not be there every minute but many helpful tools help you remain in touch

Watch your attitude: attitude is like a smoke, it will find it ways. Your attitude will count much in this regards. Be civil; be courteous and amiable if you want your rating to increase.

Don’t be in haste: Nothing worthwhile is achieved over night. Have a long term view if your strategy s going to work.

Content: This may be the last point but it commands much respect online. Your content speaks volume about you. Stop sharing stuffs that will not enhance your brand profile. This has become necessary today. Remember mobile apps are now the in-thing. Never share content that may be offensive to your community. A word is enough for the wise. Share what works for you, use the comment section.


Public Notice

Annual national Conference of Social Media Club International, California USA, Nigeria Chapter holds in Lagos Nigeria in the last week of June 2012, prepare to be there. Stay tune for updates.

2 Responses to “Social Media: 8 steps to increase your relevance status”

  1. RIBO make money online 18 June 2012 at 11:52 pm #

    Excellent post, mate! Thanks for the useful information

  2. internet marketing miami 21 July 2012 at 8:11 am #

    This was an interesting post. Where did you reference this from?

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