Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without a unusual commitment which will yield long lasting returns.
Great as personal effort is, we live in a village square today where the wheel of success takes community efforts to really excel. With your two hands you may not be able to push much compare to when a thousand hands join with you. This is the essence of today’s discussion. Quality external links to brand social media activities help in no small way to make effectiveness cheap. With quality external links you can become most valuable brand overnight. Today we will examine impacts of external links.
Relevancy: No one wants to associate with you except you are adding value or they believe what you stand for can be of benefits to their communities. So quality external links to a brand’s Social media activities indicate your effort is of value to the persons/brands who are linking to you or to their communities. So the more external links you have got help to promote your brand’s relevance.
Popularity: One other advantage of popular external link to brand social media activities is that it enhances its popularity. The more great online influencers link to you, the more your initiatives become popular and viral.
Trustworthiness: Even though many put the clause ‘retweet/link’ does not mean endorsement but at least they make effort to create a link that may likely increase efforts towards trustworthiness. Powerful influencer link can help build your social media activities’ trustworthiness.
External link improves your ranking: the more external links you have, the more your search ranking increases in Google. As we know Search Engine is the holy grail of marketing today. Hence the more you build more external link to your social Media initiatives the better for your visibility.
Build credibility: one advantage of the above points is that your Social media initiative will gain strong credibility. The more credibility you gain the better for your brand success.
Helps crowd sourcing initiatives: Today, customer engagement has a benefit of co-creation advantage. When a brand gains enough credibility it is easier to get their support. So great external links a brand gains over the year will help when your brand intends to use crowd sourcing.
What am I missing? Enhance the conversation by leaving a comment below.