12 July 2012 28 Comments

Corporate blogging: 8 Deaf and dumb rules for success

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Corporate blogging, social media, online communication, strategy for success in corporate bloggingBeing a physically challenged person may be an impediment but physical-impairment should not stop a person from reaching a desired height. We must acknowledge though reaching such heights will require more efforts with the challenge. For many organizations, starting a corporate blog had remained a big hurdle they feel could not be crossed. They give excuse of time, what to write, who to manage it and how to handle associated issues that may attend to this.

Despite all these challenges, a will to start and better understanding of the advantages with some leadership support can enhance corporate profile if started. We also observe in our environment that corporate organizations will rather invest in web advert than commence a corporate journey that has multi-sided advantages in content publishing. As much as we know that web advert serves as a quick fix it, but in the days of battle, web adverts do not have the structure that can fully support or gain any sympathy for the brand. Irrespective of any excuse or challenges a brand may have for not starting its corporate blog, here are some blind, deaf and dumb rules of success.  To be blind is enough challenge but to be deaf and dumb with it is enough challenge. So whatever excuse your brand has, these rules will deliver great result.

Merge broadcast and print style: For those who know, the rule of the game in broadcasting are different from what obtains in print. The broadcast medium has ability to break news but may not be as detailed as print. If you merge the elements of these platforms together without an overly use of one, there are chances you will hit the goal.

Punchy, precise and timely: Always remember people do not have the luxury of time when it comes to online environment. A snack-view approach will help. Be punchy, precise and timely in your communication process. Do not let your content be stale.

Conversational and not corporate terminologies: Everyone understands we are in the age of conversation. A conversational tone instead of the use corporate jargons will deliver better result. This is where a little journalism experience will help.

Do not be mad at negative comments: Many cannot handle well negative feedbacks. If your brand falls within that category, you may need a re- assessment of position. Some will give feedbacks that may not be pleasant. Your ability to manage feedback well will enhance brand’s efforts in this regard.

Incorporate creative style: Photo, info graphics, vblog may be good adds-on. Some will not be comfortable with text only. Add creativity to your efforts and monitor what works.

Technical know- how and personality: We live in an age where everyone wants to say something. Even when they should exercise caution or wait until when they have something meaningful to say. Your corporate blog must demonstrate your brand’s technical know-how with a great personality. This may seem insignificant, but it can be icing on the cake.

Get the passionate guy on board: hiring a team or guys who need a pay for what they do will damage your brand’s effort. It takes passion to a successful corporate blog running. So get a passionate team instead of thirty days make a pay team.

Long time view: this will deliver the brand from hasty conclusion. May want instant result. Often instant result may not be feasible. Have a long time view if real success is what you value. I must confess that i do not know it all after about eight year running, so please do enhance the discussion, use the comment section.

28 Responses to “Corporate blogging: 8 Deaf and dumb rules for success”

  1. blackhat 13 July 2012 at 3:48 am #

    Hi to every body, it’s my first pay a quick visit of this webpage; this webpage carries remarkable and actually excellent data for visitors.

  2. cool bail bond irwindale 15 July 2012 at 7:33 am #

    Is Is it ok if I copy your entry in part,I will reference back to your website?

  3. pleasant bail bond seal beach 15 July 2012 at 8:47 am #

    Bookmarked your blog!

  4. Nakisha Quisenberry 16 July 2012 at 8:56 am #

    Very nice post!

  5. Rayford Toole 18 July 2012 at 11:43 am #

    Very nice post!

  6. best internet marketing miami 22 July 2012 at 8:41 am #

    This was an interesting post. Where did you reference this from?

  7. e cigaret nikotin 23 July 2012 at 11:22 am #

    Whenever Personally i think down I love to read weblogs like your own, it makes issues a bit more vibrant and some hope that not just about all in this world are evil as well as terror, keep up cheering all of us up, I know for one, that I will follow you in every method I can, really nice sit you got going!

  8. sleeptept 24 July 2012 at 2:16 am #

    Illuminating. Thank you.

  9. business opportunities 29 July 2012 at 11:22 am #

    I have been exploring for a bit for any high quality articles or blog posts in this kind of area . Exploring in Yahoo I eventually stumbled upon this web site. Reading this information So i am happy to express that I’ve an incredibly good uncanny feeling I came upon just what I needed. I most no doubt will make certain to do not overlook this web site and provides it a glance regularly.

  10. Corey Mihaliak 30 July 2012 at 10:24 am #

    Very nice post!

  11. minecraft edit 30 July 2012 at 8:54 pm #

    That is a very good tip particularly to those new to the blogosphere. Brief but very accurate info… Thanks for sharing this one. A must read post!

  12. públicas|relaciones 31 July 2012 at 1:37 pm #

    Hi there, You’ve done a great job. I will certainly digg it and for my part suggest to my friends. I’m sure they will be benefited from this website.

  13. Elidia Caoili 1 August 2012 at 1:27 pm #

    Very interesting post!

  14. Ike Alce 1 August 2012 at 2:39 pm #

    I consider something truly interesting about your blog so I saved to favorites .

  15. Cecil Tweden 1 August 2012 at 4:36 pm #

    I went over this web site and I think you have a lot of superb info , saved to my bookmarks (:.

  16. Warner Tavenner 1 August 2012 at 5:12 pm #

    Spot on with this write-up, I really think this website wants rather more consideration. I’ll most likely be once more to learn way more, thanks for that info.

  17. Rosa Rolfs 3 August 2012 at 9:12 am #

    Perfect just what I was searching for! .

  18. Dovie Menke 3 August 2012 at 11:41 am #

    You have observed very interesting details ! ps nice internet site .

  19. Jordan Retro 11 for Sale 4 August 2012 at 7:45 pm #

    I like the idea of being you. People love to hear about you, your story, what’s going on for you, especially the bad. I guess misery loves company.

  20. supra shoes 6 August 2012 at 5:12 am #

    Please let me know if you’re looking for a article author for your blog. You have some really good articles and I think I would be a good asset. If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Thank you!

  21. Coach Outlet Store 6 August 2012 at 7:19 am #

    This is my first visit to your site.Nice blog! I recently came accross your blog and have been reading along. structured and theme clear, very impressive!

  22. Coach Factory Store 6 August 2012 at 7:20 am #

    I will keep visiting this blog very often. I definitely want to read more soon.I like your site and I got to your page with Google.That is really amazing dear buddy keep it up.

  23. Russel Mccallough 6 August 2012 at 1:15 pm #

    very nice post, i actually love this web site, keep on it

  24. Toya Mazion 6 August 2012 at 1:45 pm #

    Spot on with this write-up, I truly assume this web site wants far more consideration. I’ll in all probability be once more to read far more, thanks for that info.

  25. Therese Whtie 7 August 2012 at 9:25 am #

    WONDERFUL Post.thanks for share..extra wait .. …

  26. air jordan 1 original 1985 8 August 2012 at 12:43 am #

    Very good ideas to keep the writing moving along. I’ve definitely been to the “bubble bath and some wine” stage. Thanks for fueling my idea bank with some amazing ideas.

  27. Roderick Fluck 8 August 2012 at 12:46 pm #

    That is the appropriate weblog for anybody who wants to find out about this topic. You realize so much its virtually exhausting to argue with you (not that I really would need…HaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Nice stuff, just great!


Trackbacks/Pingbacks.

  1. My Homepage - July 13, 2012

    … [Trackback]…

    […] Read More here: yinkaolaito.com/2012/07/corporate-blogging-8-deaf-and-dumb-rules-for-success/ […]…

Leave a Reply