9 August 2012 32 Comments

London Olympics 2012 Outcome, lessons and brand communication

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


London 2012, London Olympics, Olympic ganesOlympics is not to win but to participate used to be old slogan. People go to Olympics to compete and hope for medals. Olympics is an international events that feature both summer and winter games. The game started from Greece as celebration of Greece god –especially Zeus. It is meant to be a competition among several athletes. Usain Bolt is a sensational name because of his extraordinaire performance which was preceded by vigorous exercises.

Coming to Olympics with the old notion of just to participate is a forgone issue. There is no sense in coming to show your face and waste your country hard earned money. This statement is especially true in a sane environment. As this event comes to a close, are there lessons we can learn?

Sport Minister, Nigerian olympic CommitteePeople who win prepare in advance: Just now i read an article online about Nigeria’s sport Minister saying he and the federal government were disappointed because non- of the country representatives was able to get a medal. There is no hard and fast rule. Olympics is not about magic or abracadabra. Long time preparation must precede excellent performance. Athlete like Usain Bolts and many others who won medals did not engage in fire-fighting approach. You want to win? Have a focus, invest in self-development, be committed to the course and practice, practice and practice.

Consider the implication of your action: in a big platform like Olympics, several issues that would not have gained prominence usually gain traction very fast. Cameroonian athletes ran from the camp and refused to go back home. They never thought about the implications on their country image nor their own. They eventually became notorious for a bad act that may have long lasting implication when next they want to travel to any western countries. God help them if their names are not flagged. What is annoying in the whole issue is that they will soon be apprehended.

Use every opportunity to community your brand: Olympics offers opportunity for brands to gain stronger awareness and engagement if properly annexed. Many brands’ fortune will never remain the same again just because they were prominently visible throughout the London 2012 Olympic

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