9 August 2012 9 Comments

Vital statistics community managers, influencers and bloggers wannabe must know

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Social media management, Social media expert guide, Online brand Communication, Social Influencer, BloggingEvery serious start up social media activist, community manager, influencer and blogger aims to become a power force and gains prominence. They work hard, strife to carve a niche and envisage enjoying attendant privileges. No one wants to be a failure. These are desirable qualities. But many  statistics had shown that about three percent of the beginners often make a success of whatever they plan to become.

Yesterday morning, a wannabe blogger who had created a blog platform since last year told me he wanted to discontinue the blog. I asked for his reason. The traffic has not been encouraging neither is he getting enough comments that can spur him. I asked him how often he posts content and market the content. I discovered he had only ten posts since last year.  Three of which were in the last one week. I explained to him online community does not work that way.

Continuous efforts, commitment, energy and determination with relationship building will go a long way. But then he pointed out another blog/community that could be considered to be putting in much effort and was not also getting a commensurate returns. Why trying to explain the logic to him, I stumbled on an online article which really helped us out. This is equally good statistic which can encourage any aspiring frontline community manager, blogger and influencer wannabee. Here are vital the statistics that can help your community building and dedicated spirit.

Understand the categories of online community members: The article identifies 3 categories of online members. Ninety nine percents are lurkers who never contribute anything but to just visit or read and leave. Nine percent of online members contribute a little while one percent are always active or sometimes hyper active. It does show that many online users, community members never contribute and can be considered as number. If this is true for bigger community, how much more should an aspiring influencers expect.

Understand the value of highly effective volume posting:  The statistics also shows that as  at the time of that research study ‘There are about 1.1 billion Internet users, yet only 55 million users (5%) have weblogs according to Technorati. Worse, there are only 1.6 million postings per day; because some people post multiple times per day, only 0.1% of users post daily. Blogs have even worse participation inequality than is evident in the 90-9-1 rule which characterizes most online communities. With blogs, the rule is more like 95-5-0.1’. Being part of 0.1% helps. Post a lot of highly relevant contents to attract as many people as possible and you may increase the numbers of your hyperactive members.

Never be discouraged by initial community members’ response: Because of the above reasons, it was stated many community owners, bloggers and influencers wannabees give up so soon. Do not forget an overnight success never existed anywhere. Many abandoned the opportunity to pursue their dreams because of lack of goal, passion, self-discipline, encouragement and active participation in other communities which could have helped them gain notoriety.

What you must do: To encourage participation, ensure you make participation, feedback management very easy for the laziest member of your community, have a reward system that will encourage members, give away and promote active member so you can promote jealousy and encourage some lurkers.

What are you doing or must do to reach your online brand management goal?

9 Responses to “Vital statistics community managers, influencers and bloggers wannabe must know”

  1. Alva Crespi 10 August 2012 at 11:02 am #

    I appreciate this information. I used to try and build a very good following. Now I know many have used and abused it just like many social internet sites. True to a certain point that I “really” really don’t treatment as the few comments before me, but true also that this is a very useful and unique tool for Twitter. I do protest those who beg for me to observe, then sometime later on un-followed me, it’s uncool, so I did use this tool today and adore it! Many thanks so much. True yet again that it’s wonderful for small time Twitter user as myself.
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  2. Eveline Dowtin 10 August 2012 at 1:12 pm #

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  7. Lakenya Harles 16 August 2012 at 10:41 am #

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  8. gold price 23 August 2012 at 7:39 am #

    If you read this blog on a regular basis, you are quite familiar with the ups and downs I experienced launching and growing that online community from zero to more than 13,000 members and the heart ache that came along with it. If you read my book, “ 18 Rules of Community Engagement ,” you probably know even more.

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