Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Everything is now global. Even sleeping on your bed every night may become a centre of attention in no distance time. American election has become a global concern. It is no longer American affairs. America has become a spotlight and every nation of the earth pays closer attention to what happens in that Country. As a matter of fact, many may not have the opportunity of visiting that country til they die. With the result of the US Presidential election announced today, Americans have spoken and that loudly. The incumbent and now President- Elect: Barrack Obama has also addressed the nation. Obama thanked and sent signals of what Americans can expect from him in the next four years.
Since everything and everyday should be our teacher, couple with the fact that a great person takes to heart the salient issues which lead to victory, it will worth our time as social media professionals to pick up the lessons from this long-drawn battle between an incumbent President and a state Governor. So here are some quick notes.
Never underrate anyone or abuse your position: President Obama may seemed to have everything going for him as the incumbent President(as big Agency you may think you own the industry) but Obama never underrated impact or damage a state Governor(Romney) can do to his strategy or chances of winning. He acknowledged Romney’s strength and support also. There is always pleasant surprise, so get ready and prepare. Never abuse your privileges as a big name. Obama never did.
Always be on point: Obama had a focus for his campaign and strategy and followed that through. Even if Obama had not won the election, everyone understood his message to Americans. Romney did not get his acts together initially as the focus of his campaign was not that strong until he got into the middle his campaign
Be consistent: Identify your brand differentiation and stay on it. Being consistent with your message will help you gain lots of credibility and respect.
Promote the best: there is no brand without a little dark spot. Stay glue to the best and the brightest part of the brand story. President Obama might not have gained lots of respects for some of his policies but he would not stay so much on his mistakes.
Work your ‘ass off’: victory is won and enjoyed when you know you have worked hard for it. The hard work factor cannot be downplayed
Be and do Good always: The Brand Obama is sellable to American audience because of his sincerity and acts of commitment to the brand’s cause. It is not because he is a Black-American.
Watch your language even in the wave of provocation: many Social media professional cave in with slightest provocation. They abuse competitors flagrantly on social media platforms. You need to watch your language on social media platforms; billions are watching and monitoring your attitude and demeanour.
Acknowledge your adversary: at the end, those who listened to Barrack Obama’s acknowledgement speech this morning were not shocked to hear Obama praising Romney for this effort. Go beyond ethnic and competitive spirit and acknowledge your adversary’s great skills if they demonstrate one.