21 January 2013 0 Comments

How internal communication can be enhanced with Social Media

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Internal communication, Digital media and internal communicationEffective internal communication strengthens employee communication and engagement.  More than ever before, effective internal communication breeds internal cohesiveness and commitment to achievement of corporate goals.

Production of useful content through digital communication kits has become mandatory for every organization. This is highly essential today for global organization with presence in different regions. While we must acknowledge  internal communication in a global organization can be challenging, the use of global digital platforms and tools can reduce the complication and risks if properly done. For internal communication to be successful, it messages needs to be consistent and to speak with one voice. A disjointed, non-coordinated message will do more damage than good. With the advent of social media, internal communication must combine speed with excellent service/message delivery. The following options(not exhaustive) may help. Please do not forget good communication starts at the top

Virtual suggestion box that is anonymous: this will enable professional gets uncensored and accurate feedback that can help. In few cases, potentials issues going on the ‘gossip lane’ can be dealt with and clarified before the fire goes wild.

Wall poster and stickers: Professionals can create short ad instructional digital posters that capture solutions or warnings in certain corporate challenges.

Video and PowerPoint answers: The use of short instructional and learning videos is gaining patronage from those who understand the values.

Live streaming of village meeting: Many organizations do have what is called ‘Village meeting’ or once in a while briefing either from the CEO or Departmental Heads. In cases where departments are large and staff are scattered across cities or nations, live streaming of meeting through several available platforms are now possible. These also allow immediate feedback across channels.

Short articles with bullet points: short soft articles with bullet points through email marketing or other forms of digital communication may also help an internal communication professional to deliver swift messages internally.

Internal corporate blog: This can be used to promote transparency, immediate feedback on corporate policy and changes. When properly used, it can serve as a platform for care, accountability and responsibility.

In conclusion, most researches had shown that nothing is compared with physical meetings or contacts, but as we know top executives are pressed of time and being everywhere at the same time may not be visible even where the budget is surplus, it is essential HR and Internal Communication professionals annex the opportunities offered by Social/digital media to enhance their job performance as well as excellent service delivery. We do know some will need a level of equipment to excel in this; the first step in finding solution to a problem is acknowledgement.

If you need help on the way forward, we are always happy to help out. You are a phone or email away from a workable solution.

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