8 April 2013 4 Comments

The Digital media profession: right skill sets or ethical value?

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Funmilayo Olayinka, Deputy Governor of Ekiti State, Rick Warren, Purpose Driven Life, 21st Century Professional, Brand Communication, Brand Marketing Secrets of Lasting Brands, Brand Engagement

Her Excellency late Funmilayo Olayinka

The 21st Century has brought radical changes to human race. Everything is touched. Nothing has escaped the inferno of changes. Our professional outlook and in fact entire gamut of life will never remain the same. We can only adapt to the changes and flow with its current in order not to be left behind.

As professional we must constantly hone our skills and differentiation to break away from the danger of being left behind and irrelevance. Skills become obsolete very fast. The market leaders of yesteryears are forgotten so fast. There were several household names yesterday that we are a trying to remember now as if they are accursed or were never part of our lives.

This morning I was thinking about some big names in the past decade. Some of these names were in our daily vocabularies. If one did not know which position they held then one would be considered as a man from the bush or someone living in a secluded place, right in the heart of desert. But the irony and surprise life swings today is that when such names are mentioned, we have to scan and reboot our brain before they come up. This does show that true professionalism is not all about money but lasting impact.

A true professional must therefore come to the table with something more than right skill sets. S/he must think about legacy, lasting integrity that can enhance lasting positive memories. We will not be here eternally. Some day we will leave the scene as actor(s). What will count will be what lasting legacy we really bring to the table and not the money we made.

In a search this morning i saw this write up. In 21st Century, our phones have become wireless, cooking-fireless, Cars-keyless, food-fatless, dress-sleeveless, youths-jobless, leaders-directionless, relationship-meaningless, attitude- careless, wives-fearless, feelings-heartless, education-valueless, children-mannerless etc. Everything seems to be less yet our hope is Endless. The world is at the tail end of total collapse. Yet we human have the capability to change the situation, what will you and I as professionals contribute to make human hope so it can become a reality.

Matthew Warren

Matthew Warren

Let me end this morning piece by commiserating with Rick Warren, the author of ‘Purpose Driven Life’ on the demise of one of his youngest son’s (Matthew) death through suicide. We also send our condolences to the family, people and entire Nation on the demise of Deputy Governor of Ekiti State in Nigeria- HE Mrs Funmilayo Olayinka. beyond the beautiful face, late Funmi Olayinka was a thorough professional with decades of valuable experience in Banking

It is time to think about what is the major driven force of life. To be rich or to make a lasting impact?. What do you think?

4 Responses to “The Digital media profession: right skill sets or ethical value?”

  1. Social Media Marketing - Demo Article 9 April 2013 at 3:02 am #

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