21 May 2013 1 Comment

Digital Media Management: how to maintan a balance

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Digital media management, Digital Media Manager role, Social media, Social Media Manager, Achieving more in Social Media, leading a digital Media and content Management Duty, Content Marketing, Online MediaThe duties of a digital media manager/content director are varied. It takes a sane person to maintain a balance. We mean those professionals who are poised, focussed and determined to excel. Some of the daily tasks include listening, researching, editing, proof-reading, publishing, content marketing, checking with legal department, getting update from various department and reading.

Reading materials online is not something you can ignore. A digital media manager/content director must be in command or relevant knowledge. He/she must also learn how to manage as well as classify information. Like we know, the calling may often demands a 24/7 approach especially if one works in an environment with little or next to zero fund. This may be because the top management does not believe in investing money in purchasing relevant software/tools that can aid monitoring. Whatever the situation this should not be an excuse for failure except if you are not ready to justify your inclusion in the company’s payroll.

Despite these daunting challenges, digital media professional must maintain balance in their own lives otherwise they may go berserk. So here are some of the ways we think balance is achievable.

Work with a schedule: Having an editorial calendar is not a bad idea. Set out daily, weekly and monthly objectives. Never forget that priority is important otherwise several issues will be crying for your attention. This can overwhelm you. Tension may set in as a result and productivity will take a nose dive.

Let your team help you: We must always remember we are not an island. Some of the information we need to work with may be available in the hand of other heads of unit or even with a junior officer. Be humble enough to lean on the team. Ask them for information or let them guide you on where to get them. Ebooks that answer daily challenges of customers can be packaged and sent out. It can also be uploaded on the corporate website. Some EBooks can focus on outstanding performance of corporate products or on the quality of Human resources at the corporate disposal. As digital media or content director you may not have all the facts, be humble enough to go to where the answer is.

Continually deliver so you can receive help: Not many corporate leaders understand the whole issues around digital media advantage to the organization and why fund is needed to excel. But when you deliver continually- you keep record of successes achieved, it will make it easier for you to ask for more financial investment in tools that can reduce the workload so you can concentrate on other areas. Do not be seen as someone who only seats down starring at the laptops.

Have a good sleep: Officer comes, officer goes but the office remains forever. Remember you are not El-shadai- I am That I am and Omnipotent. Plan your schedule in a way that will allow you to have a sound sleep. Do not be so overworked and lose your health. Invest quality time in your job but never take your job or family member for granted. You need a sound frame of mind as well as good relationship to remain sane in this world.

Do not take issue personal: While doing your job, many fans, top corporate leaders may not see the way you see issues. Some will insult you or even abuse you. Never take issues so personal otherwise you will soon give up. Be wise enough to separate genuine feedback from personal desire for revenge.

There are still other important issues, can you share your experience?

One Response to “Digital Media Management: how to maintan a balance”

  1. Charlsie Manker 23 May 2013 at 2:07 am #

    It is rare to find somone who really knows their stuff. Good job.


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