Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Addiction to some is an evil word. It connotes over dependence, obsession to something. Addiction in its negative mode can be bad. It has destroyed homes, organizations and outstanding careers. Sometimes addiction is a result of peer pressure.
But in a recent chat with a group of people, our conclusion was that small or start up business owner without enough budget to advertise, throw around may require an average of five hours a week addiction to social media if they must gain the benefits in this new tool of creating an awareness and relationship building. Like someone maintained, the ultimate goal of your business activities online is not to gain eyeballs (you can get that by putting on indecent dress and standing in the market square). The ultimate aim is to build strong relationships that will lead to sales. If you only gain eyeballs without concrete result in your bottomline, you need to reconsider your strategy.
So what can an average five hour addiction to strategic social media use earned you?
Strategic alliance: You and your business can make strategic alliances which are capable of transforming your worldview and business result.
Sales Enabler: It can also enable you to make sales. While the initial goal of social media use should not be focussed on sales, it is great if it can assure that. At long the run, any social media use that does not give you or your brand an increase in your level of sales may not be a good idea.
Transaction Management: With correct data and follow up, effective use of social media can help you and your brand in managing, monitoring transaction and the progress you have made after a year of addiction.
Marketing Design and Execution: After couples of months of addiction, it will be obvious to you what is and what is not working. With this hindsight, you can then redesign and executive a marketing strategy that will deliver great dividends.
Customer Service: When you do not practice you may not know what works. Many people are very awful when it comes to good customer service. With you use and addiction to social media, the feedback you constantly gets will help in improving on your customer service performance.
Sure these are not the only benefits of addiction to social media. Do you have outstanding experience and case studies? Share them, you may be changing someone’s future.