Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
It is no news everyone has the capacity to be a creator and publisher. The internet age has empowered everyone to showcase their skills. Interestingly it is better if some just stay away from social media use. The reason is that staying away can make them reduce impact of damage they are causing their brands. This is especially so with some personal brands.
The lure to do something weird may be good but it must be done within what the society, tribes in such platforms will not frown at. Today, many preach, ‘‘forget moral if you must bond’’. While this may pass in some quarters, a brand may be blacklisted in some areas. Those who know understand there are certain anti-social behaviours which may be seen as selfish and unacceptable. In real life there is an Anti-social Act 2013 to curb that.
What we have in mind today is not to accuse anyone, but an encouragement to observe brand’s activities on social media platforms. We will therefore consider few out of many vices that should be avoided by brands.
Never be a bully: Many people do not know they are bullies on social media. Brands must avoid threatening language. Some are unnecessarily hostile in their language use. This commonly happens when they just suffer unwarranted attack from other users. Instead of listening to what the next person is saying, they pounce on them only to later realise there is a point. Take time to assess the situation before you speak.
When you are doing skill contest online, never make it a popularity show: many brands are not aware they can run into legal risks with their online context and promo. When it is a skilled based contest, it should never be a popularity issue. Contributions must be assessed based on the skills sets you are looking out for not who can get the best votes. Many may remain silent instead of speaking out but they may go away with a bad impression of what your brand represents.
Avoid nude or semi nude pictures except if you are a model or a sex worker: many share photos and there is nothing bad in that. But as a focused brand if you find out that your photo do not appropriately represent you, never upload them. If it is another person that uploads a photo you do not appreciate, politely ask the person to pull them down. Many may take offense in your nude or semi nude pictures and will never tell you.
Make your point but never overstress it: Wisdom demands we know what to emphasize and what to make brief. Many brands had lost a good case because they make a mountain out of a molehill.
Making noise without making sense: Many people and brands are noise makers. They tweet, post updates just because they feel they must say something. While no one will advocate brand silence of eighteen months, it is wisdom to keep quite until you have a meaning dialogue or conversation.
Ignoring a conversation that is very vital: in some quarters, it is considered a social vice if you ignore someone who cares so much about you.
Let us conclude with a statement credited to Social Hatch Manager kathrine Boschma ‘’People are getting seriously annoyed with brands behaving badly on social media and they do not hesitate in dumping them if they are not meeting their communications needs,”
Are we missing something or do you have a personal experience you want to share? Please use the comment section.