24 June 2013 0 Comments

7 commandments of social media and content management

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Social media commandments, Content Management commandment, Content marketing, Online Media, Online journalism, New media rules, Content Management rulesTo be successful in life we must subject ourselves to certain rules of the game. It is true we must break some rules along the line, but having no guiding principle will do no one any good. I have being involved in online content management for close to ten years. Over the years, I have learnt certain things will work better if we follow and obey some common sense rules.

While some will help you grow faster, a few of them will strengthen your foundation against collapse. This is not exhaustive; our readers can also add a thought. But meanwhile let us look at what we have here.

Find that what they think is wrong not what you think: when things go wrong, especially with online content management, there is need for soul searching in order to accurately diagnose what is wrong. The major problem we often face is to look at issues from personal perspective of what we assume is wrong. This is a good way to start but looking at the issue holistically we help us reach the trouble point faster.

Listen more and talk less: we may want to think we have a say as a reservoir of knowledge. At least ‘I am the content manager here’ as some acclaim. That you are a content manager does not mean you have all the solution or you know it all. Ask for help, share ideas with others within and outside the organization. Keep asking questions as well as help. People will help you better when they feel you are not arrogant. Learn to use the right language. Someone recommends we should listen ten times more than we speak. This may not hurt your result negatively.

What if others get the glory?: Confidence in yourself will help you to understand you should not be a glory seeker. Content marketing and digital media is often a team work. You need help and support. The glory may not always come to you. In fact shared glory is better than when you alone claim it. The best approach is you get your goals achieved

Do not be an attack dog: In many instances, I have seen content or social media manager acting as an attack dog. They always throw away the baby with the bath water. They will never listen or go beyond the ranting or demonstration of anger by their customers/community members. They will rather fire the salvo immediately. Often they later regret such step and will never be humble enough to acknowledge the truth

Never be too stubborn to say this: many know the magic words. But they never thought these words are useful in content management. Use the words ‘I am sorry’ if you have goofed.

Never be an attention seeker: Like we pointed out above, never be an attention seeker. That will be a gain of your effort but not the primary goal. Someone may ask how will one avoid this in this age of positioning etc? Realise there is always a colour of pride, arrogance in positioning. Know how to work out the details.

Keep at it: Content management, social media activities may not give you immediate result. This may discourage many. You need to keep at it for as long as you still have breath in your nostril. The result will show up along the line.

Over to you.

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