4 June 2013 0 Comments

Digital media: How to shape the new world

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


New Media and Change Management, Social Advocacy, Social Entreprenuer, Social Development. Development communication, Digital media and DevelopmetWe live in a digital age. It is an age that allows no excuse. Anyone who gives excuse for not acting on their dreams and passion must be examined. It is true we are not in free for all worlds. But the age has provided enough capacity to start from where you are to where you want to be. We are constantly amazed with changes some seemingly unknown people are bringing to our world from the comfort of their homes.

Young world changers today capitalize on the internet and online media to reshape our world. Amazingly many of them started with free platforms before they became big and could actually invest a little money in their dreams or till they get support from funding Agencies who acknowledge their struggles and offered a helping hand. Now do you truly want to shape our world? Are you ready to start small, with no investment of financial capital but with access to internet? We can show you how to move from here and enjoy the reward of a vision pursuer? Before we set out, we want to assure you there will not be overnight success but we can guarantee you can change our world if you have the following qualities.

Be driven by a cause: The online world is driven by people who are driven by an innate cause which they are willing to die for. They usually breathe and talk about this every waking moment. In fact some in their sleep think about this and turn out solutions to obstacles. Digital media only help to accomplish a passion so strong enough.

Be passionate: A worthy cause must propel an undying passion in you. It must make you constantly think on how to move forward as well as to enlighten the dark path you have seen.

Network: no worthy cause can be achieved without a little support from somewhere. Thank God, the online world has a lot of groups, champion of causes who had done or are still doing something similar to what you are doing. To be successful in shaping your world, there is no room for egoism. Collaborate, network, exchange ideas and benchmark workable ideas in some other areas.

Constantly desire a change: The online world/digital platforms may be free but it will not do your work for you. You must desire the change you want and keep an eye on it till you reach the goal.

Be ready to dispel a myth: In some cases, you will find many people who will  say you cannot do it; there is no need to put your whole energy in an advocacy you are not sure anyone is looking at online. Dispel that myth and be the one who sings your own song loudly. Someone somewhere will connect.

Integrity of purpose: Everything is now open. The world will discover if you are faking it. Have sound integrity in pursuing the cause you believe in. Let us conclude with this quote from Thomas Edison: ‘’nearly every man who develops an idea works it up to the moment where it looks impossible and he gets discouraged. That is not the place to be discouraged’’. You will meet challenges but if you stay on, you will get it.

With the above background established, we are launching a project called: Africa Development Talk, its aim is focussed on raising online conversation on Africa Governance, Policy Analysis, Leadership and how New Media affects Development across board. We have already stated the campaign on FaceBook and Twitter. We are calling on people who are of African descent, passionate about development in Africa and who are willing to contribute write ups, articles on the above areas from each country as well as region in Africa. You may want to send a mail to africadevelopmenttalk@gmail.com. The website will be launched soon.

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