16 July 2013 0 Comments

Digital Media diseases: When your targets are ‘idiots’ or suffering from ADHD

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Social media, Social media behaviours, Active Social media users, Online behaviours, bad online behaviour, Online media and attention spanThose who refuse to learn will soon be forgotten. The age we live in require possession of updated information at one’s finger tips. Many issues are raising their ugly heads and lots of professionals are becoming helpless just because they cannot catch up with the rate at which news break and how the changes are coming in like a wild rain flood.

In every place, new diseases are coming up and today medical Doctors, Para-medics need to upgrade or they will not be able to address some of the challenges. The issue will not only affects Doctors alone, media personnel, Marketing professionals, Public relations and advertising professionals will not be left behind. If you wait too much you will be wasted.

I was reading an article online yesterday with the title: ‘Be the only dumb in the room’.  After reading through I could not but laugh and learn. As we know, many online ‘surfers’, researchers are suffering from’ Attention deficit Disorder’. Many cannot stay on one platform for long. They keep skipping from one online page to another. If you cannot immediately engage them you are gone.  But aside from this, a new digital disease has been identified. It is called ‘Attention deficit hyperactive disorder (ADHD)’. This is an advanced stage of ADD mentioned above. Interestingly, online marketers must strive to keep these people in their communities and turn them to advocate.

As if the above is not enough challenge, we now have a disease tagged IDIOTS- Impulsive Digital Isolationist Obsessive Tendencies Syndrome. Big name indeed! The writer of the above article did say: ‘it appears everywhere you go people are consumed with their smart phones and all they have to offer, including texting, talking, gaming, Installing, tweeting, Face booking and more’.

With this, getting the target attention even in a face to face meeting is now an issue. The symptom of these may include: dependency on and compulsive usage of your smart phone. Checking emails on bed, taking phone to bathroom, Texting, tweeting, chatting while driving, impulsive checking of facebook; eating dinner with family with phone or IPad in your hand, posting everything you do, do you go out to eat and take photos of what you are eating?

Now many people can relate with these. It does mean many of your targets have a form of digital disease. In simple language, we are now a society filled with various classes of Idiots. Even in homes, are many married people not living with an idiot? In this case how can you resolve this so they can stay engaged and share your content?

Learn the art of copywriting: we will not all become copywriter but if we must be successful, a good knowledge of copywriting will help today to stay safe and relevant.

Be hilariously fun: Have you heard anything like that before. We need to become wordsmith. We cannot depend on old English today. We must learn how to push fun in a serious matter.

Use their language: As we are aware, lots of new digital words are coming out. We are moving from tradition LOL, LMAO, ROTF etc. Many are even customizing these words to fit local use. Marketing segmentation and language use will become a key weapon if you must remain relevant among your audience.

A combination of image, text, audio and oral will be in high demand: Whatever you can do, time demands we must be able to use all form of content production to keep our fans engaged. Know the best trends that work with you and stay put. Have you been an idiot while on this page?

Please share.

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