17 July 2013 1 Comment

How to enhance corporate profitability through digital media

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

ROI,Corporate profitability and Social media, Blog profit, Social Entrepreneur,Digital media success, Digital Media professional, How to increase your profit margin online, How to build online business, Online Visibility, SEOEvery organization’s ultimate aim is to make profit. This is a major concern and motive. Though they may need to offer value, help some other people along the way to reach this lofty goal. No sales, no business is a popular cliché.

In today’s world, several media are now available for use. Hanging on or overdependence on one over the other is the shortest route to business failure.  No media should be ignored as long as it can reach your target audience. Many of your corporate targets are now online. Reaching them here will require great content creation, publishing and marketing to foster strong engagement. Unfortunately, many come to this river with the usual approach of selling. The greater tragedy we have noticed is that not many organizations see enough good reason to adequately budget for this new bride.

Corporate digital media activities begin with owned website or a central content hub. Without this, your business has slim chances of success. As we know, it is not enough to plant a seed; other vital activities are required before one can harvest the crop. Unfortunately this is where many end their effort. Meeting needs of the website visitors as well as making them happy will help in achieving your corporate objectives. To enhance corporate profitability with digital media, here are few suggestions you can consider.

Innovation: Innovation should not only be related to product and services alone. It should encompass every activity in the organization. Your media activities will require continuous innovation if it must help in the ultimate corporate objective. Your corporate communication, marketing team must make a commitment to digital media innovation which will enhance community engagement as well as promotes users’ benefit as well as convenience.

Commitment to investment: Reinvesting part of the profit into digital marketing activities is a smart move.  This is still a big issue with traditional manager who feels it is a waste of corporate fund. Working online becomes easier when there is right investment. A digital media person can achieve more with certain paid software instead of available free software which sometimes cannot achieve much when real issue surfaces.

Create aggressive programme for web traffic: This should not only cover a notion to sell. Online customers hate it when all you want to do is sell or brag about your corporate achievements. Right investment and qualified hands will help you achieve this faster. Never forget you may be wasting fund if there is no structured process of generating leads that increase sales.

 Work on your SEO and visibility strategy:  What is not seen count for nothing. Hence without online visibility, you are lost.

 Diversify your activities (paid and earned media): some activities require long term planning. With this you must engage earned media but when a short time goal is in focus, it will be good to consider paid digital formats. The advantage of this is that they are fast and work for quick fix it.

 Hire right hands: the kind of digital expertise at your disposal may affect how much benefits your corporate brands can get from digital media. Many organizations will rather do it on their own even when they have enough resources to hire experts. They have demeaned the activities to just posting haphazard contents when there is time. Nothing is farther from truth than this. Each new profession coming up has dedicated people who have positioned themselves for such opportunity. To get the best, think of right investment in tested professional, employee that can deliver on the job.

 Never forget to keep an eye on analytics: whatever you do, keep your eyes on analytics.

 Over to you, share your experience.

One Response to “How to enhance corporate profitability through digital media”

  1. top seo blog 24 July 2013 at 7:43 pm #

    Simply wanna say that this is very beneficial , Thanks for taking your time to write this.

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