12 September 2013 0 Comments

Marketing African Safari and holiday centres on social media

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Holidays and get away places are fun to be. Those who cherish their health and well-being will always invest in this.  Going to safari locations is one of the best ways to really have a worthy holiday. Africa is blessed with lots of great, exciting safaris and one of best places to go is to visit safaris in Zambia,Holidays and get away places are fun to be. Those who cherish their health and well-being will always invest in this.  Going to safari locations is one of the best ways to really have a worthy holiday. Africa is blessed with lots of great, exciting safaris and one of best places to go is to visit Safari in Zambia

Obviously there are several high profile safaris in Africa. They all offer great adventure where one can see at a close range wildlife animals, enjoy fresh airs in a serene atmosphere full of greenery. One of the best advantages of going to a safari instead of the normal hotel is the usual massive landscape with lots of fresh airs. The night feeling/scene is always something you looks out for as one can listen at a close range voices of birds singing. During the day itself, there are lots of activities one can engage in. The sense of refreshment one gets after a safari holiday is vast. One would experience the nostalgic childlike desire of going to the zoo among others. Staying in safari for holidays also allows  people to watch and learn from the activities and survival skills of different animals and wildlife inhabitants. This is especially so for the species that are considered frail /prey.

Aside from these, there are often varied playgrounds as compare to when one goes to five star hotels. When properly planned several advantages are out there to gain. One can be spared of heavy vehicular traffic common with metropolitan cities. It also offers opportunities to take personal pictures (that may be considered as collector’s item) of many animals one used to read about or view in National Geography at a close range without the fear of being attacked. Many who have gone on a safari trip understand the experience is world apart from going anywhere else for annual holiday. In some places, customers are also allowed to go on a self-drive journey though this may require a guide who monitors where to go. There may be opportunity for horse ride as well as enjoy fly boat ride etc

As great as these experiences are, many operators of safari have not seen the need to market these great places through social media. Some have concentrated on a one-on-one strategy targeted at selected few they feel can afford the luxury. Unfortunately many people who could also benefit and invest personal money in such adventure are not aware. Fortunately the new generation enjoys fun and will be glad to savour great moment in these places if they see the benefit. Disneyland enjoys patronage all over the world because of experience as well as sound marketing tactics. Africa with its several safari locations need to embrace social media to market these opportunities. Here are some of the ways to engage targets on social media.

Have an interactive web presence: No industry can truly connect, engage with today’s audience without an interactive web presence. One of the best gate ways to the world is to be seen and have an exposure to people who care about you.

Engage in social marketing through content: There are several opportunities to share your story, history through online content marketing. This can offer a huge opportunity to attract and connect with potentials.

Share real life experience online: Photo and testimonials speak volume. Ask for testimonial of customers with real life photo on a tour guide.

Offer different package: it will be great if you can share different packages that are available for different customers in various economic strata. Never forget to offer extra benefits for first timers as well as those who in word of mouth. This is expedient except you are running a luxury safari.

Do have challenges, run a safari and need help? Or do you great experience to share? Please use the comment section or email us.

Leave a Reply