Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Active players in the field of social marketing are fully aware this region is more of relationship than technology. No wonder the word ‘social’ is in front and not at the back or in between. This also indirectly says volume about success route to follow. A social relationship is not one-sided. It is a shared platform. Social relationship also has a set of rules that guide its effectiveness. When you break the rule you can be sure there will be appropriate penalty.
Like in a normal relationship, many people meet with rejection not because other party hates them but because they themselves do not follow simple, decent and appropriate route to reach out to their friends. Never forget, social media marketing is expected to be a ‘friend’ zone not a platform for total stranger. A player is expected to cultivate the relationship before you reap the benefits. We have seen at a short video on Youtube with the title ‘How to get a kiss from a girl’. This is supposed to be a guide on how to get a kiss. I could not but laugh when I watched the video. I mean getting a kiss from a total stranger on your way to work? I guess if you try that, it can be a route to prison. One can be charged for assault, harassment or both.
Unfortunately, people carry such mentality into social media platforms. They want to move to a new environment today and expect everyone to be bow to them in obeisance. They want their new neighbours to salute and greet them while they carry their own shoulder so high. They forget everything that is standing tall today has been cultivated, nurtured and built by some individuals. Any cocoa plantation, oil well that is bringing real cash today must have been nurtured by someone or group.
Now coming to social marketing, have you seen many brands who asked you to like their pages even when you do not know them? Have you seen many professionals on LinkedIn asking for recommendation from you? Or have you encountered authors who plead you should do a review of their books when they neither know you? The worst of all, many love seekers on FaceBook who sent inbox messages on how much they desire intimate, amorous relationship with you when you hardly know them? How many of such requests have you granted as an individual? Often if you are like many others 90% of such requests are turned down. No sane, longer lasting relationship starts from kissing a total stranger. You start from talking, introduction and possibly a lot of follow up to understand the other person well. In most cases, you do not earn a kiss after these. Many still have boundaries you cannot cross until you put a ring on it. So in social marketing, why do online users rebuff your advances or request for help or intimate social or business relationship?
No relationship: if you do not want to suffer rejection, build relationship and focus on this first.
Platform abuse: Every online platform has its own rule. Be sure you know these and be sure you are not violating them. Not many people will flow with you if you violate them even when if the platform owner does not.
Communicate to collect: Do not join the league of people who remember their friends only when they want to collect something from them. Be there with them all through and they will be there for you.
You talk too much: many destroy their great chances of relationship success through unbridled tongue. They unwittingly damage their strategies before it is matured. Know when to talk and when to listen or be quiet.
You do not study their moods: Since this environment is better understood when we think about male/female relationship, be sure you keenly observe the mood of the community member. Know when people want a closer one on one contact instead of group stuff. Also monitor appropriate time to ask for help otherwise you may be refused.
Sales aggression or other form of bullying: One major reason for brand rejection online is this. So be very careful. Do you need further help, hit us a mail.