Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
There is no denying the fact we are now in the digital age. Digital age is the age of socialization. The older generation users are catching up fast on the younger ones. The playing ground is no longer for specific audience/genre. Everyone is becoming active day by day. A big thank to increasing drop in the price of internet access across the globe.
Given the fact we all have a level play ground, the major problem is now on value of result or goal achievement. It is absolutely certain not everyone will get same result no matter how hard we try. Many understand the foundation of success in any online activities which is content. But there is a huge difference between knowing and doing. It is not only about participation but how well. This is the junction where many miss their roads and get lost eternally in the quest for success in this age.
Do you really care about your content and brand relevance? Will you be happy if everyone becomes your ally in sharing your content across the platforms? Then consider these ten essential common sense tips.
Engaging: There are many contents out there craving for attention. Respect your community member by curating an engaging and compelling; attention grabing content that will make them stay and share with friends. One of the best ways to do this is for you to know what appeal to them and what they will likely share.
Specific: when you are developing the concept of the content, take time to know who you are writing for and what specific goal you wish to achieve. This will help you to focus on this imagined target who will be glad,care to share the content
Entertaining: Entertainment and humour are two buzz words in any online activities. The world is full of enough pressure. People need to exhale while learning from you. No matter how technical your content is, find a parallel line where humour and entertainment factor can be incorporated.
Offer Solution: think what is in it for the reader. Avoid unnecessary and hard sale. Do not hit the button only and when you want to ask for favour. Offer solution, this will give them a little support which will propels sharing.
Kiss: At every point in time, always remember people have no time to spare. This should propel you to keep it simple and short. Short is a relative word. For some 250 words will do while majority float between 500-700 word. Be sure you know what works and stick to it.
Use descriptive/catchy picture: Pictures tell more story than thousand words. Every content must use descriptive picture that can explain the content well. When the picture is catchy also, it adds more value. Think about this
No brochure: As you know, a brochure is a catalog, booklet which tries to give all the full details in just one piece. A brochure is also considered as an advertising piece for a product or brands. Not many people want to consume a content that is solely self serving. If content must become a brochure, let it be more about them. You will not get it wrong
Search friendly: to become viral, the content has to be search friendly. They need to see it before they can savour the content as well as share it.
Strike when it is hot: Many contents will achieve more if shared as soon as the news break. So be on time, strike while the iron is still red hot.
Use right platform: one other killers of viral content is the platform use. Lean to use right platform to push your content.
Do you have any other addition or need help, use the comment section or contact us.