Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)
Social media provides greater opportunity to reach larger audience. Unfortunately many forget to understand this opportunity has its own disadvantage too. There is always the tendency in human to focus on their own needs at the expense of what is ideal. There is no evil in having a short time and long term goal in social media. In fact if we do not have these goals, many employers and clients will not think there is need for allocating scarce resources to this essential media.
The challenge with many actors, users of social media is over concentration on immediate gain. The real issue here is that many forget social media is like a cocktail. A real cocktail party is not for hard sell. It is a place to meet new and old friends, initiate relationships which yield better after the party. With this said, it is advisable social media activists take a lesson from this and desist from absolute concentration on immediate gain. Here are some of the dangers of overconcentration on immediate gain.
You want to achieve goal by all mean: No one should be in doubt, without a goal social media activities cannot be meaningful. But when we concentrate on immediate gain, such goals become the driven force and nothing else matters. With this mindset, building relationship will not be considered a worthy course.
Everyone who is not flowing along will be considered enemy: with immediate personal gain as focus of social media activities, people with critical opinions are eliminated/deleted for assaulting your sense of judgment.
Managing relationship for long term does not matter: Since long term focus is not part of the deal, any relationship that does not add up to the immediate plan is not given any chance of survival
Contrary opinion is opposed: Social Media thrives on conversation and varied opinions but when immediate gain is given priority, every contrary opinion is considered outlawed.
Consideration for others becomes irrelevant: consideration is art of wearing others’ shoes. But when we focus on immediate gain, consideration is not given any room.
There is a danger of you seeking to be heard and not to understand: conversation thrives on mutual respect. A communicator does not seek to communicate only but in the process seeks to understand. A selfish person does not care about this and this is where the danger is.
Hammer mentality: When you are a hammer, everything becomes a nail. This is usually the case with a focus on short time goal. Nothing else matters. This mentality hurts at long last.
You are not always very open: it takes an open mind to excel in any endeavour. But if immediate gain counts so much, we are likely to be closed to others’ opinion.
You do not take time to note important details: Important but minute details are key to success in life. When we become self centred, we do not look out for this small detail.
Most times you will violate ethical issues: when we are overwhelmed with the need to excel at all cost, we may break certain ethical rules in the process. We cannot continue to break rules and consider that as normal.
Positive experience management does not count: for a long term relationship, there is need to manage positive experience at all times. Some of the experiences will produce in short term while many will bring third party sales. When immediate gain is paramount, we often ignore this essential part of life.
You will lose valuable friends: From the above, it is very obvious this point will become a daily experience.
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