9 December 2013 0 Comments

Ingredients of strong digital content that rock

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Content management, Digital content strategy, Content management secrets, Building online content, Content tactics, Successful content secrets, Online Thought leadershipWe are daily surrounded by different shades of ‘noises’. The noise level is very high. In the midst of this we can still relate with relevant information that is adding value to life and organization. These highly crafted and published contents are shared by Millions of online clans.

Serious individuals and organizations do know content creation is a veritable tool to get words across to the global audience. Content when done right helps in no small way towards better positioning of the brand. It also helps in forging stronger relationships, alliances that move potentials from just a casual observer to brand advocates.

As we know highly effective content that helps requires hard work and strategy. Playing ‘here I am also’ game can be frustrating and time/resources consuming. While there is still room for new entrant, there is no point joining the league to waste your own time, resources and Millions of online users around the world if you will not first sit down to calculate in order to get your equation right. In this piece, let us therefore example simple but fundamental factors that will guarantee your success when you decide to join or if you have been active, these steps will enhance your relevance and build you a worthy name.

Start with why: This question will help you in no small way. This question will help you to  understand the terrain and which platforms will better give your content best value for the time and resources you will need to commit. It will also be the driving force which will propel you to continue the journey when many of your contemporaries drop out of the race. This is a journey of no return. It is for life except if you change your approach. This ‘why’ question will supply the foundation stones.

Never be afraid: many say they do not understanding anything about content production and therefore are afraid of touching content creation with a prong of fork. In everyone is a form of fear. If you allow yours to stop you, that is a calamity. You can take time to learn, you can hire someone to do it for you etc. Never be afraid to take the first step. Never be afraid to sound controversial sometimes and never be afraid to accept defeat and dislike from your own close allies.

Be insanely creative: While there is noise everywhere, if you are creative and you keep learning how to do it better, people will flock after you. Your ocean will be large enough for a shark to swim. If you are not creative, you will only attract ‘tilapia’.

Follow the way of your audience: The content plain is not to please or fan your personal ego. It is all about them and not you.. So always ask, always check and evaluate your result otherwise you will miss out. For some people, power had been switched off from their ‘content ceiling fan’. Yet because the fan is still rolling, they never considered the impact is ebbing out. You are to please the community and make them feel proud so they can keep sharing your thoughts with their colleagues.

Quantity may be good, but quality helps better: many had asked how many times a day should we share content across platforms? My simple answer is ‘know thyself’. Do not copy the Jones. Some can do as much yet they continue to add value while a single content can achieve more than thousands spread so thin.

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