30 January 2014 0 Comments

Personal CrowdSourcing or Crowdfunding: implications, effectiveness-a case study

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communication specialist, Social Media expert, Trainer and speaker. Yinka Olaito helps brands(Profits and Non-profits)with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa)


Crowdfunding, Barrack Obama and crowdfunding, Great crowdfunding strategy, OJB Jezreel Crowdfunding strategy and what it worksThe advent of the internet and World Wide Web has drastically changed the way we view issues. Gradually, we are moving towards looking for every details and helps we can get from others. This was never possible before at a global scale. There may be traceable evidence in the past which signaled crowdsourcing has been part of us. A ‘Yoruba’ (Nigeria) adage says ‘it is the wisdom of others that an elderly man uses in order to avoid being called a fool’- that is real vernacular translation so permit me.

Now fast forward to what is happening today. There are now words like Crowdsourcing and crowdfunding. CrowdSourcing according to this source is a combination of two words: Crowd and outsource. It was first used in 2006 and it means ‘the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community’. Some also say crowdsourcing  means to ‘obtain (information or input into a particular task or project) by enlisting the services of a number of people typically via the Internet’.

Crowdsourcing can be used for anything. Hence this writer says ‘ crowdsourcing is any sort of outsourcing that involves a large group of people actively participating in the project’. From the above, crowdsourcing is one of the best ways anyone can use to achieve a goal. This is because it helps us to tap into public intelligence. It can be free, but this article also suggest ‘… free labor is only a narrow part of crowdsourcing’s appeal’. In short Crowdsourcing improves productivity and creativity.

Crowdfunding is silently creeping into our nomenclature and worldview today. A popular music artiste in Nigeria, OJB Jezreel had used this method. Many Politicians including Barrack Obama had also this method effectively.  Crowdfunding used to be a confine of charity and development organizations.  I also saw a Youtube video yesterday of an ambitious graduate student who was aspiring to do a Postgraduate in Cambridge seeking fund through Crowdfunding. Like you will imagine, Crowdfunding is ‘the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. For an individual, we would have loved to ask the lady in the video how effective her personal efforts (without collaboration) have been helpful to her endeavour. We must say, she seems to be getting a few influencers’ support after six months of her initial effort. Probably, she might have missed her resumption if she had not reached her goal.  Coming back to our question, here are some helpful guidelines

Chinwe orijiHave a clear goal: You may not achieve much with a clear goal.  Crowd will supply many unrelated ideas, it is up to you to know what you want and stick to the initial goal

Set the right agenda: from your goal you have to set a clear agenda or line of actions to follow and the online platforms to use.

Develop your strategy: Your strategy is important. Develop a good strategy that can deliver. Where are the target audience you want to reach? How will you craft your message, share your story in a way that can appeal to the conscience of your audience?

Think about the impact on colleagues and family members: For those crowdfunding, think about the implication on your colleagues, friends and family? Seek their opinion if you trust them and you know they care about you .

Seek inluencers’ help: When you are out with your content, seek  online influencers’ help while you are doing your own personal crusade.

Be ready to change: something you may get a good lead on how to achieve your aim faster, never be rigid, set like a concrete on your own way

 Learn to say thank you: If you are able to achieve your aim, use same strategy and platforms to say a big thank you. Even you did not get all you want, still appreciate the efforts of those who came to help.

Doing it alone can be a hard task, OJB Jezreel and Barrack Obama were successful because they engaged influencers and people were willing to help. OJB’s Youtube video had over 43.000 views while personal efforts of the young lady are still below 2.000 views after six months.

Leave a Reply